{"id":11898,"date":"2021-01-26T12:52:50","date_gmt":"2021-01-26T12:52:50","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=11898"},"modified":"2023-08-03T08:10:59","modified_gmt":"2023-08-03T07:10:59","slug":"membership-organisation-the-cannon-launches-online-innovation-hub-with-aluminate-community-builder","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/membership-organisation-the-cannon-launches-online-innovation-hub-with-aluminate-community-builder\/","title":{"rendered":"Membership organisation The Cannon launches online innovation hub with Aluminate Community Builder"},"content":{"rendered":"<h3>Houston based innovation and entrepreneur hub <a href=\"https:\/\/www.thecannon.com\/\">The Cannon<\/a> has chosen Aluminati to drive their online community networks.<\/h3>\n<p>&nbsp;<\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:800px;--awb-max-height:450px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"Vimeo video player 1\" src=\"https:\/\/player.vimeo.com\/video\/503268065?autoplay=0&autopause=0\" width=\"800\" height=\"450\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Aluminati\u2019s Marketing and Communications Manager, Alistair McMillan met with Jon Lambert, the CEO of The Cannon, to discuss the recent launch of <\/span><span style=\"font-weight: 400;\">Cannon Connect<\/span><span style=\"font-weight: 400;\">, their new online innovation hub powered by the <\/span><a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\"><span style=\"font-weight: 400;\">Aluminate Community Builder<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Cannon\u2019s mission is to \u201c<\/span><i><span style=\"font-weight: 400;\">create, grow and evolve the world\u2019s most effective and valued entrepreneurial community.\u00a0 <\/span><\/i><i><span style=\"font-weight: 400;\">One that provides every resource required to support individuals and corporations in innovation, creation and delivery of their entrepreneurial vision. It will introduce the community to places where the entrepreneurial potential is strong but where investment in that potential has not yet been prioritised<\/span><\/i><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2017, The Cannon created their main campus in an old pipe fitting warehouse in Houston\u2019s industrial area and this has evolved into their main campus you see today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-11904 aligncenter\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/THE-CANNON-HOUSTON-Architecture-Exterior-Front-Facade-1-1920x1044-1024x557.jpg\" alt=\"\" width=\"669\" height=\"364\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/THE-CANNON-HOUSTON-Architecture-Exterior-Front-Facade-1-1920x1044-300x163.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/THE-CANNON-HOUSTON-Architecture-Exterior-Front-Facade-1-1920x1044-768x418.jpg 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/THE-CANNON-HOUSTON-Architecture-Exterior-Front-Facade-1-1920x1044-1024x557.jpg 1024w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/THE-CANNON-HOUSTON-Architecture-Exterior-Front-Facade-1-1920x1044.jpg 1920w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now, with two additional campuses in the Houston area, The Cannon community comprises approximately 280 companies with around 900 individual members.\u00a0 Entrepreneurs, corporate advisors, investors, academic, community partners and service providers, all share the same communal space.\u00a0 Even large companies, such as Shell and Chevron, rent space on the campus just to be near these startups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11901 aligncenter\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/gallery_medium.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/gallery_medium-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/gallery_medium.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The city of Houston is also benefiting from The Cannon\u2019s activities, attracting new business and jobs to the area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CEO Jon Lambert joined The Cannon in November 2019 with ideas of expanding further afield, but, since Covid-19, all plans of physical expansion have been curtailed. With their primary revenue stream in jeopardy, Jon and his team drew up plans to keep the ecosystem alive by moving the community online.\u00a0 Plans were made, and they scanned the market for solutions.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They knew they needed a member directory as well as a directory of companies.\u00a0 They would also need online groups, collaboration spaces and knowledge centres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initially, their platform of choice was not performing in the required way.<\/span><span style=\"font-weight: 400;\"> It was simply not as customizable as they needed it to be.\u00a0 Jon said, \u201cthe technology needs to serve a purpose but also attract people to it.\u00a0 It needs some pizazz.\u00a0 It needs customizability without distraction from limitations\u201d. <\/span><span style=\"font-weight: 400;\">The Cannon needed the flexibility to grow with their community and offer new collaboration tools to empower their members.\u00a0 Jon and his team resumed their search for a better solution, which led them to Aluminati and the <a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\">Aluminate Community Builder<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><b><i>\u201cThe Aluminate Community Builder\u2019s flexibility and speed with which it could be configured to meet our needs was a major factor in the decision to partner with Aluminati\u201d<\/i><\/b> <span style=\"font-weight: 400;\">&#8211; Jon Lambert, CEO &#8211; The Cannon.<\/span><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Jon was impressed with the breadth and robustness of capability the Aluminate Community Builder had to offer and form him.\u00a0 \u201cIt ticked all the boxes\u201d, he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aluminati has a strong background with creating online community platforms for the education sector and Jon saw a \u201cvery easy translation into the corporate world. There are lots of parallels and flexibility\u201d.\u00a0 Jon also noted that for The Cannon, community management is key.\u00a0 \u201cProviding opportunities for an interface wherever possible and community is the same across these sectors\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11903 aligncenter\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-06-at-11.08.45.png\" alt=\"Cannon Connect dashboard\" width=\"795\" height=\"495\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-06-at-11.08.45-300x187.png 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-06-at-11.08.45-768x478.png 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-06-at-11.08.45.png 795w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since the launch of Cannon Connect, approximately 250 companies have signed up to the online community and it is fast attracting the attention of other businesses across the US who are interested in joining the Cannon community nationwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the challenges that Jon is quickly seeking to overcome is that of creating \u2018coincidental connections\u2019 in a virtual environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jon says, \u201cIn a physical location, it is easier for people to just bump into each other and chat about ideas.\u00a0 This is something that we are looking to recreate in our online ecosystem, and we have some exciting plans in the pipeline.\u00a0 Eventually, the community will start to run itself, and we\u2019re looking forward to seeing how the online experience will evolve over time\u201d.<\/span><\/p>\n<p><strong>We will check back in with Jon and The Cannon soon to see how their community is growing.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.aluminati.net\/request-a-demo\/\">Find out how Aluminate Community Builder can help your online community grow<\/a>.<\/span><\/h3>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Houston based innovation and entrepreneur hub The Cannon has chosen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[18,42,16],"tags":[38,91,35],"class_list":["post-11898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aluminate","category-client-stories","category-news","tag-community","tag-corporate-alumni","tag-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - 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