{"id":12036,"date":"2021-03-19T08:45:00","date_gmt":"2021-03-19T08:45:00","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=12036"},"modified":"2023-02-24T14:32:16","modified_gmt":"2023-02-24T14:32:16","slug":"how-to-create-an-agile-alumni-relations-strategy","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/how-to-create-an-agile-alumni-relations-strategy\/","title":{"rendered":"How to Create an Agile Alumni Relations Strategy"},"content":{"rendered":"<h3>Does your institution have a clear strategy and where does your Alumni Relations department fit into it?<\/h3>\n<p><span style=\"font-weight: 400;\">Aluminati was proud to sponsor the <\/span><a href=\"https:\/\/www.case.org\/conferences-training\/alumni-relations-institute-2021\"><span style=\"font-weight: 400;\">Alumni Relations Institute 2021<\/span><\/a><span style=\"font-weight: 400;\"> conference hosted by <\/span><a href=\"https:\/\/www.case.org\/\"><span style=\"font-weight: 400;\">CASE<\/span><\/a><span style=\"font-weight: 400;\">. Held in February 2021, it featured talks covering various topics, with panels of industry leaders and experts leading the conversations.\u00a0 This is the second in a series of articles from this conference.\u00a0 <\/span><a href=\"https:\/\/www.aluminati.net\/ai-ar-alumni-relations-in-the-21st-century-how-to-train-your-storytelling-algorithm\/\"><strong>Click here to read the first article.<\/strong><\/a><\/p>\n<p><strong>Subscribe to receive updates when we publish new and interesting content.<\/strong><\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" title=\"Sign up to our blog and get updates when we publich new and interesting content.\" href=\"https:\/\/em1.aluminati.net\/subscription?f=Y9763IqTdXLSunXJOKOQGB938N892k763y1WtpPG2tfsVpbdMORE2WFqgYW763gLLEU2RsY3\"><span class=\"fusion-button-text\">Subscribe to our Blog<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Christine Fairchild, Director of Alumni Relations at the University of Oxford, UK was kind enough to join the panel at this recent CASE event to offer her insights into how to create an agile Alumni Relations strategy.<\/span><\/p>\n<p><b>Why are strategies important?<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15869 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/03\/startae-team-7tXA8xwe4W4-unsplash-1024x683-1.jpg\" alt=\"\" width=\"768\" height=\"512\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Having a clearly articulated alumni relations strategy is an absolutely essential factor for any institution.\u00a0 A strategy will provide a common purpose with shared and articulated goals.\u00a0 A plan of action will provide a university and its staff a clear path forward, allowing for the sensible allocation of resources within a manageable time frame.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From this, the path to success will be visible to all and an alumni relations department\u2019s contributions to the institution as a whole will be more effectively articulated. Not just a path to success, but highlighting what <\/span><b>not<\/b><span style=\"font-weight: 400;\"> to do at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A solid blueprint will inform staff development, find strengths and gaps, identify partnerships and encourage an institution to keep pace with the changes happening.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Achieving success with a phased approach<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Christine argued that there are five phases in the strategy development process:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15870 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/03\/markus-winkler-afW1hht0NSs-unsplash-1024x683-1.jpg\" alt=\"\" width=\"768\" height=\"512\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Phase 1:\u00a0 Identify and clarify the challenges and tasks.<\/b><\/h3>\n<p><strong>Environmental Scan<\/strong><\/p>\n<p><strong>SWOT Analysis<\/strong><\/p>\n<p><strong>Stakeholder Identification<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take a holistic look at the department and institution to get a better sense of a road map moving forward.\u00a0 Identify who might stand to benefit from the strategy as a resource.\u00a0 This can help to tell an effective story if the benefits are made clear from the start.\u00a0 For example, if part of the strategy is to encourage alumni to help identify new students to apply to the university, this will help the institution&#8217;s admissions department.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15871 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/03\/jonathan-francisca-Q-y8EsExqYA-unsplash-1024x708-1.jpg\" alt=\"\" width=\"768\" height=\"531\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Phase 2:\u00a0 Gather and analyse data.<\/b><\/h3>\n<p><strong>Personal Interviews<\/strong><\/p>\n<p><strong>Focus Groups<\/strong><\/p>\n<p><strong>Surveys<\/strong><\/p>\n<p><strong>Peer and Market Analysis<\/strong><\/p>\n<p><strong>Benchmarking<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Phase two is the perfect opportunity to involve all stakeholders to raise their stakes in the game, so to speak.\u00a0 Focus groups are an incredibly valuable way to find out how audiences are feeling and what their perceptions of the institution might be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Christine noted that it is important that institutions remain competitive by learning from other institutions but also argued against keeping peer analysis too predictable.\u00a0 For example, a large charity such as the Red Cross may have similar goals to an institution and would provide interesting insights.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15872 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/03\/markus-winkler-LNzuOK1GxRU-unsplash-1024x683-1.jpg\" alt=\"\" width=\"768\" height=\"512\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Phase 3: Synthesis data, form vision and goals<\/b><\/h3>\n<p><strong>Discern Mission, core purpose and shared values (What will we do?)<\/strong><\/p>\n<p><strong>Vision (Where do we want to be in 3 to 5 years?)<\/strong><\/p>\n<p><strong>Goals (What are our aspirations?)<\/strong><\/p>\n<p><strong>Create a Strategy Statement<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Be clear about embedding the institution\u2019s mission into the strategy and constantly reinforce it, focussing on shared values.\u00a0 Christine argued that an institution\u2019s goals should always be aspirational as it is \u2018good for business&#8217;.\u00a0 The notion of completing a goal and thinking of ways it can be done better.\u00a0 Keeping goals at this aspirational level can keep an institution working harder and be more engaged in the outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Christine noted that having a clear strategy statement will crystalise those expectations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15873 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/03\/austin-distel-wD1LRb9OeEo-unsplash-1024x768-1.jpg\" alt=\"\" width=\"768\" height=\"576\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Phase 4: Develop measurable objectives.<\/b><\/h3>\n<p><strong>Action Steps<\/strong><\/p>\n<p><strong>Timeline<\/strong><\/p>\n<p><strong>Accountability<\/strong><\/p>\n<p><strong>Allocation of Resources<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Christine noted that an institution must be clear about who it is relying on to ensure that the strategic plan is being delivered and that it is clear what the universities expectations are of them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15874 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/03\/stephen-dawson-qwtCeJ5cLYs-unsplash-1024x737-1.jpg\" alt=\"\" width=\"768\" height=\"553\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Phase 5: Plan, seek buy-in and approvals, implement, assess, report.<\/b><\/h3>\n<p><strong>Socialise the plan with key stakeholders and influencers<\/strong><\/p>\n<p><strong>Follow through on action steps<\/strong><\/p>\n<p><strong>Evaluate and make adjustments needed<\/strong><\/p>\n<p><strong>Report<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe most important thing to do is bring people along with you\u201d, Christine remarked.\u00a0 \u201cBring people in from all across the university, from top to bottom, and include other stakeholders such as the alumni board\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to involve as many people as possible in this fifth phase.\u00a0 Show people throughout the process that goals are being achieved and show progress.\u00a0 The institution must constantly hold itself accountable for evaluation and make any necessary changes as the strategy moves forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reporting gives stakeholders a chance to celebrate what has been achieved and is a great form of socialising the work that is being done.<\/span><\/p>\n<h3><a href=\"https:\/\/www.aluminati.net\/aluminate-for-education\/\"><span style=\"font-weight: 400;\">Find out how Aluminate Community Builder can help supercharge your institution\u2019s alumni relations strategy.<\/span><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Subscribe to receive updates when we publish new and interesting content.<\/strong><\/p>\n<div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" 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[&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[90,28],"tags":[31,34,86,38,41,35,32,36,87],"class_list":["post-12036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-relations","category-blog-news","tag-alumni","tag-alumni-relations","tag-case","tag-community","tag-education","tag-engagement","tag-higher-education","tag-platform","tag-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create an Agile Alumni Relations Strategy - Aluminati Network Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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