{"id":13323,"date":"2022-01-12T11:10:19","date_gmt":"2022-01-12T11:10:19","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=13323"},"modified":"2023-02-13T15:55:08","modified_gmt":"2023-02-13T15:55:08","slug":"a-helpful-guide-to-alumni-engagement-for-your-university","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/a-helpful-guide-to-alumni-engagement-for-your-university\/","title":{"rendered":"A Helpful Guide to Alumni Engagement For Your University"},"content":{"rendered":"<h3><\/h3>\n<h3><strong>Alumni engagement is essential for the long-term success of any university or college. Both institutions and past students benefit from an engaged and connected <a href=\"https:\/\/www.aluminati.net\/\">alumni network platform<\/a>.\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/vimeo.com\/showcase\/9311147\/embed\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When looking at the bigger picture around alumni engagement, it\u2019s important to realise that the student experience doesn\u2019t end with graduation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementing an engagement strategy to keep alumni connected will boost student success over the long run. It will also help you as an institution maintain a good reputation for generations to come.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a quick overview of everything you need to consider for successful alumni engagement.<\/span><\/p>\n<div class=\"_form_5\"><\/div>\n<p><script src=\"https:\/\/aluminati.activehosted.com\/f\/embed.php?id=5\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Understanding Alumni Engagement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Firstly, what is <\/span><i><span style=\"font-weight: 400;\">alumni engagement<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alumni engagement is the term used to describe how institutions maintain and nurture relationships with previous graduates (or alumni) to build a strong professional network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alumni engagement strategies should start well before students graduate. This helps to build more effective relationships and long-term networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As communications and networking landscapes change, maintaining alumni engagement has become challenging in recent times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many former students are not interested in engaging with their universities after graduation. Generally, this is because institutions implement alumni engagement strategies too late, or do not fully understand their users, thus do not target and engage with them effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, not using sufficient technology, or rolling out technology in the right manner for the people it was designed for also hinders engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get the fundamentals of your alumni engagement strategy right, however, and you can generate great interest and connect with your alumni community.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13327\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/taisiia-shestopal-YdvLUQgradA-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/taisiia-shestopal-YdvLUQgradA-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/taisiia-shestopal-YdvLUQgradA-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why is Alumni Engagement Important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A practical alumni engagement strategy benefits both the institution and students. When executed properly, you can:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Inspire substantial financial support\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Great alumni engagement programs can bring various tangible benefits to your school and the student body.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example is reputational benefits &#8211; Ivy League business schools are often judged <\/span><span style=\"font-weight: 400;\">on the strength of their MBA programmes since networking is so valuable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last year Harvard University raised $1.4 billion in <\/span><a href=\"https:\/\/www.forbes.com\/sites\/niallmccarthy\/2019\/02\/11\/harvard-received-1-4-billion-in-donations-last-year-infographic\/\"><span style=\"font-weight: 400;\">donations<\/span><\/a><span style=\"font-weight: 400;\">, and an even smaller lower-ranked university such as <\/span><a href=\"https:\/\/www.carleton.edu\/campaign\/impact\/\"><span style=\"font-weight: 400;\">Carlton<\/span><\/a><span style=\"font-weight: 400;\"> raised nearly half a billion dollars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong alumni connectors can assist in spreading the word in support of fundraising campaigns, thus increasing donations to your institution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundraising is a major advantage to maintaining an engaged alumni community. The institution can also garner support for causes that are beneficial to the university.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Develop a Community Of Global Connections\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When alumni are engaged, they become more willing to lend their time and resources to their alumni community.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be beneficial for past students and institutions alike, in that it creates a network of<\/span><span style=\"font-weight: 400;\"> individuals who can contact, support or collaborate with each other for business-driven ventures.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After studying together, graduates might know of the perfect opportunity for their former classmates and refer them on accordingly. <\/span><span style=\"font-weight: 400;\">This relationship can be the start of internships, graduate programs, and scholarships for past and current students.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Lend To Teaching or Mentorship Opportunities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Former students who keep close ties to their colleges over the years may be eager to return to take up teaching or mentorship positions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can benefit current students as they get expert insight from former students who have had experience in the working world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a strong network in place, current students can access valuable career guidance from alumni. This adds more value to your institution as a whole.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Create Brand Ambassadors\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Proud alumni can serve as effective <\/span><a href=\"https:\/\/www.aluminati.net\/alumni-programs-deepen-brand-ambassadorship-and-add-company-value-just-look-at-accentures-alumni-network\/\"><span style=\"font-weight: 400;\">brand ambassadors<\/span><\/a><span style=\"font-weight: 400;\"> for your university. They will share positive reviews and recommendations with their peers, the outside world, and the internet at large.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, having a large, engaged alumni network can be a valuable asset for increasing awareness of your institution\u2019s brand to help recruit the brightest students.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13328\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/rut-miit-YIdkWynJdSk-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/rut-miit-YIdkWynJdSk-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/rut-miit-YIdkWynJdSk-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Alumni Engagement Across the Student Relationship Lifecycle<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your college should start priming students for long-lasting relationships long before they graduate. Start spelling out the benefits of being an active alumni member from the moment they join the institution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point, you can lay the foundation to activate engagement within the alumni community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this effectively, it\u2019s important to understand the three stages of the student lifecycle.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Admissions and Recruitment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engagement starts at the early stages of recruitment and admissions. The institution communicates and engages with prospective students to help them make an enrollment decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalized <\/span><a href=\"https:\/\/www.aluminati.net\/communications-make-or-break-your-community-engagement-heres-how-to-approach-your-strategy\/\"><span style=\"font-weight: 400;\">communications<\/span><\/a><span style=\"font-weight: 400;\"> at an early stage can make a big difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your educational institution receives enormous amounts of information from prospective students. By using the right technology and data practices, you can deliver the right communications and support when needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This starts the process of developing student relationships and future alumni engagement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Existing Students<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once a person transitions from the pre-enrollment phase to being an active student, it\u2019s the perfect opportunity to continue nurturing the relationship and create a lasting bond.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point, your institution has a tremendous amount of data to help gain insights into students and boost student success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes information like what the student is studying, society memberships, sports teams, where they are from, and what background they have, and any other interests they may have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data is necessary for implementing an effective communication strategy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13329\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/annie-spratt-QckxruozjRg-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/annie-spratt-QckxruozjRg-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/annie-spratt-QckxruozjRg-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Graduation and Joining the Alumni Community\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is imperative to be highly present at graduation ceremonies as this is a fantastic opportunity to physically engage with an entire cohort at the precise time of transition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Register them on your database, acquire details, opt-ins, consents and engage them with university branded merchandise to help sustain their brand connection (this could be in the form of hoodies, caps, etc).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continued strategic communications and networking post-graduation are necessary for building and maintaining a strong alumni network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This should include connecting alumni to other graduates and creating a <\/span><a href=\"https:\/\/www.aluminati.net\/aluminate-for-education\/\"><span style=\"font-weight: 400;\">space for networking<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to Increase Alumni Engagement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wondering how to build an evolving alumni engagement strategy?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are four alumni engagement best practices:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Start Engagement Early<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned above, you can begin engagement at the start of the enrollment process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Students spend a relatively short time at your institution in relation to the number of years they will spend being part of an alumni program.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that it\u2019s integral to engage with students as early as possible to build the foundation for long-term alumni engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of their student experience, introduce networking with alumni, either alumni speakers or mentoring. This will help to show them the benefits of the network; which will encourage them to join to give back themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This should include networking through social media, and communications via email and text messaging to develop an effective framework for alumni engagement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Segment Your Audience, understand their needs and Personalize Communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firstly, understand where the different alumni members are in their journey so that you can communicate with them more effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take time to actually speak with them to understand the needs of each group. These will change over time, so this exercise would be repeated regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A current student will not have the same interests as a person who graduated two decades ago.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can apply these insights to the content and communication you engage your community with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether the communication is via text messaging, email, or other channels, <\/span><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/audience-segmentation\/\"><span style=\"font-weight: 400;\">segmenting your audience<\/span><\/a><span style=\"font-weight: 400;\"> to send personalized messages will make a big difference. This can be done according to interests, faculties, student location, and age, for example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using graduates\u2019 data, you can customize the communications sent out to ensure the right people are sent the right messages at the right time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The needs of graduates change over time. So, it\u2019s important to develop an alumni engagement strategy that meets these evolving needs and expectations.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13330\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/aaron-burden-QJDzYT_K8Xg-unsplash.jpg\" alt=\"\" width=\"640\" height=\"481\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/aaron-burden-QJDzYT_K8Xg-unsplash-300x225.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/aaron-burden-QJDzYT_K8Xg-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Add Value To The Alumni Community\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is critical to show alumni community members what\u2019s in it for them when they engage with the network. The benefit has to extend both ways to ensure that everyone is incentivized to participate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding value to the alumni community can take many different shapes and forms. These can include organizing events and get-togethers where past students can reminisce, discuss, their current projects, or future opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotlighting personal or business success stories in your newsletter or community platform can also help to elevate engagement within the network. Encourage people to share the content on their social profiles for their networks to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to add value to the community is to connect past students with their teachers, professors, or mentors. Here, using a <\/span><a href=\"https:\/\/www.aluminati.net\/aluminate-for-education\/\"><span style=\"font-weight: 400;\">platform for networking<\/span><\/a><span style=\"font-weight: 400;\"> where people can connect in a private online space can add immense value as they progress in life and their career.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Maintain Current Data\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To effectively maintain alumni engagement, it is important to keep your alumni database up to date.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collect students\u2019 contact details, personal information and preferences before they graduate. After that, use an <\/span><a href=\"https:\/\/www.aluminati.net\/aluminate\/\"><span style=\"font-weight: 400;\">advanced community engagement platform<\/span><\/a><span style=\"font-weight: 400;\"> that collects information online and from social platforms to synchronise all profile data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regularly check in with your community members to make sure their information is up to date and your online interactions are still adding value.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Investing in either an education or a <a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\">corporate alumni engagement<\/a> offers many opportunities for institutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A mature institution will have hundreds of thousands of alumni, meaning that an engaged network can be one of the most powerful tools for institutions to continue their growth and add value to existing students.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective alumni engagement strategy will help to maximize the relationships with students, both past and present.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using a platform like <\/span><a href=\"https:\/\/www.aluminati.net\/\"><span style=\"font-weight: 400;\">Aluminati<\/span><\/a><span style=\"font-weight: 400;\">, developing a strong alumni network becomes a far easier and more manageable process.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Aluminate<\/span><span style=\"font-weight: 400;\">, our<a href=\"https:\/\/www.aluminati.net\/aluminate-for-education\/\"> alumni engagement software<\/a>, with its exclusive Community Builder, is also the only platform that lets you instantly adapt your user experience to fit membership&#8217;s needs.\u00a0 <strong><a href=\"https:\/\/www.aluminati.net\/request-a-demo\/\">Get in touch with our team today and see how we can arrange a free customised demo of the platform for you.<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alumni engagement is essential for the long-term success of any [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[90,107],"tags":[],"class_list":["post-13323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-relations","category-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - 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