{"id":13342,"date":"2022-01-18T12:45:00","date_gmt":"2022-01-18T12:45:00","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=13342"},"modified":"2023-04-04T11:51:08","modified_gmt":"2023-04-04T10:51:08","slug":"8-best-practices-for-corporate-alumni-engagement","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/8-best-practices-for-corporate-alumni-engagement\/","title":{"rendered":"8 Best Practices For Corporate Alumni Engagement"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Corporate alumni engagement is a strategy a business implements to create <\/span><a href=\"https:\/\/www.aluminati.net\/the-major-roi-benefits-of-having-a-corporate-alumni-programme\/\"><span style=\"font-weight: 400;\">powerful alumni connections<\/span><\/a><span style=\"font-weight: 400;\"> and relationships that will benefit it in the long term.\u00a0<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In years gone by, when an employee left a business, the doors closed, and the relationship would end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, forward-thinking companies know how important it is to keep in touch with their former employees. The working landscape has changed &#8211; many people would go back to work for their former employer, and there\u2019s a lot of advantages in it for the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the strategy involves carefully planned content creation, communication, and delivery to guide community members to take certain actions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right engagement strategy, you\u2019ll be able to generate more brand awareness, inspire company loyalty, and realize specific company goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are eight best practices to help you achieve this.\u00a0<\/span><\/p>\n<div class=\"_form_5\"><\/div>\n<div><\/div>\n<p><script src=\"https:\/\/aluminati.activehosted.com\/f\/embed.php?id=5\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Eight Best Practices For Corporate Alumni Engagement<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Start Engaging Early<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Strike up the conversation about your company alumni program early on in the employee-business relationship. Introduce your alumni program as early as during the recruitment and onboarding phases.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A prime example of this in action is to look at <\/span><a href=\"https:\/\/www.forbes.com\/sites\/davidburkus\/2016\/07\/05\/why-mckinsey-companys-alumni-network-is-crucial-to-its-success\/?sh=477a7c8d1580\"><span style=\"font-weight: 400;\">Mckinsey &amp; Company<\/span><\/a><span style=\"font-weight: 400;\">. When eyeing out graduates to join the firm, recruiters sell two things. They sell the benefits of working at the company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, they sell the highly-lucrative rewards of being able to join their alumni network after leaving; it\u2019s jam-packed with some of the biggest names in the industry. And people buy into this. After all, this is one of the most widely known and successful consulting firms on the planet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By onboarding your employees to your employee alumni network program in their early days with the business, you can give them a feel of what they can get out of it in the years to come. It\u2019s also a sign of your long-term commitment to the relationship.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13343 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/coffee-break-g34678889f_640.jpg\" alt=\"a corporate alumni event\" width=\"640\" height=\"444\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/coffee-break-g34678889f_640-300x208.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/coffee-break-g34678889f_640.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Use Dedicated Corporate Alumni Software<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using the right software solution is key. Simply relying on social media networks won\u2019t be nearly as effective or engaging as using built-for-purpose <a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\">company alumni management software<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right alumni software will provide a secure network where alumni can communicate and connect more effectively. All content and events can be shared through this space, which makes managing your alumni objectives a more efficient process. This will make a major difference to your overall alumni engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing a great user experience for your alumni on his platform is critical. They will not engage with a problematic platform that slows them down or is hard to navigate. This means that your <\/span><a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\"><span style=\"font-weight: 400;\">corporate alumni platform<\/span><\/a><span style=\"font-weight: 400;\"> should go above and beyond to enhance your alumni\u2019s online experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, can your alumni access the network from their mobile devices? Or is it a platform that requires them to sit down and log into? Does the platform offer the same sort of seamless experience that people come across every day in social networks or streaming platforms? If not, why would they pick up another platform if it requires a P.H.D to navigate?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, does the platform have a space where alumni can interact with each other? Corporate alumni networks shouldn\u2019t be a one-way flow of information. These networks should provide spaces for <\/span><a href=\"https:\/\/www.aluminati.net\/communications-make-or-break-your-community-engagement-heres-how-to-approach-your-strategy\/\"><span style=\"font-weight: 400;\">communication<\/span><\/a><span style=\"font-weight: 400;\"> and collaboration.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Highlight What\u2019s In It For Your Network<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once employees leave a place of work to strike up employment elsewhere, they are under no obligation to keep up the relationship with you. That\u2019s why it\u2019s critical to offer alumni members something in return for their continued engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, it&#8217;s non-negotiable to offer alumni benefits through your alumni program for companies. Many organizations offer their alumni the same benefits they give to employees. This could include continued access to professional training, employee perks and benefits, mentorship programs, and company discounts.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might be that your former employees want to keep up their involvement in your CSR initiatives or D&amp;I programs they have worked on over the years. Leaving the doors open to them in this respect is a desirable benefit to support engagement with your company alumni program.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13344 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/Work_Meeting.jpeg\" alt=\"discussing things at a corporate alumni meeting\" width=\"512\" height=\"342\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/Work_Meeting-300x200.jpeg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/Work_Meeting.jpeg 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. Offer Personalized Experiences<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to achieve strong levels of alumni engagement, then you should offer personalized experiences. A one-size-fits-all approach won\u2019t interest alumni, and it won\u2019t develop a strong network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With technology being where it is today, corporate alumni expect high levels of personalization. The good news is that there are some great <\/span><a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\"><span style=\"font-weight: 400;\">digital tools<\/span><\/a><span style=\"font-weight: 400;\"> to help you achieve this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tools ensure that you share information relevant to each person\u2019s role, skillset, geographic location, and interests on an individual level. The more personalized the alumni experience is, the more interested and engaged the individual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that if your alumni platform isn\u2019t offering a personalized experience with the kind of content each person is looking for, they will soon stop using it.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">5. Host Events Throughout the Year<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13345 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/microphone-g6df4ba80c_640.jpg\" alt=\"a microphone close up with a corporate alumni event in the background\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/microphone-g6df4ba80c_640-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/microphone-g6df4ba80c_640.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Events make up an essential part of corporate alumni engagement. Hosting them is necessary to keep alumni connected and engaged with the program. A major benefit is that they provide and encourage personal connections among alumni, enabling lasting relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best approach for event management is to run events consistently throughout the year. You can host a range of smaller events to complement the big ones and engage your alumni around the globe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, each event should add value and give your alumni a reason to attend. Virtual events have earned their place in the lineup. One of the big reasons for this is that virtual events can span the globe and bring together an international alumni network for employees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By bringing guests together who otherwise would not be able to attend, you can add even more perspectives and value to the event.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">6. Offer Quality Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to see outstanding levels of corporate alumni engagement, you\u2019ll need to offer a steady flow of quality content to add value and keep alumni engaged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deliver content to your alumni regularly, ensuring it&#8217;s relevant, up to date, and adding value to the recipients. Content could refer to anything from a newsletter to videos, webinars, blog posts, or even social media feeds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important factor is that this content is delivered consistently, and it always offers something of interest to the enterprise alumni network.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">7. A Single Corporate Alumni Platform<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s digitally-focused world, app fatigue should not be overlooked. As more and more digital trends and solutions arise, people easily become overwhelmed by the amount of information and different platforms available. A different app is required for everything, from communication to networking and hosting meetings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to use an alumni platform that doesn\u2019t require you to use other apps to stay in touch with their communities. This makes it much easier to stay in touch with your network and access all of the information you&#8217;re after in one place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking for events, want to reach out to connections, or find new people within your alumni network, this can all be done in one place. Having all your alumni data in one place makes it more convenient for users to stay connected and engaged.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">8. Establish a Knowledge Network\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a knowledge network that promotes thought leadership is one of the main advantages of a <\/span><a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/talent-strategy\/invest-in-corporate-alumni-network\"><span style=\"font-weight: 400;\">corporate alumni network<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a network of alumni who are advancing in their careers, you\u2019ll have a valuable network of skill sets, contacts, and networking opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, your alumni experience should encourage engagement and allow members to easily connect with each other and with the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some effective ways to achieve this is to use a platform that has:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A networking profile that each member can customize<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A searchable networking directory to help members find the right connections<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Messaging and chat functionality that allows members to connect with each other<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enables members to create and join groups with similar affinities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlights events and shows if people are going<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Networking tools that consider your profile data to help you find suitable recommended connections<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Effective corporate alumni engagement can allow for many benefits for organizations and community members alike. To achieve this, you\u2019ll need to follow the right strategies and use an alumni platform that offers users an all-inclusive experience. If you want to build your <a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\">online management platform<\/a>, or you require an <a href=\"https:\/\/www.aluminati.net\/aluminate-for-education-alumni-engagement-software\/\">alumni engagement software<\/a>, reach out to one of our experts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a platform like <\/span><span style=\"font-weight: 400;\">Aluminati<\/span><span style=\"font-weight: 400;\">, it\u2019s easy to build engaged<a href=\"https:\/\/www.aluminati.net\"> alumni community platforms<\/a>. Aluminati creates an extension of any community experience by providing an innovative place for strategic connections, networking, events, career opportunities, and easy alumni engagement. <a href=\"https:\/\/www.aluminati.net\/request-a-demo\/\"><strong>Our team are more than happy to offer you a bespoke demonstration of our platform to show the benefits to your organisation.<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate alumni engagement is a strategy a business implements to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[90,104],"tags":[],"class_list":["post-13342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-relations","category-enterprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - 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