{"id":13353,"date":"2022-01-25T15:29:28","date_gmt":"2022-01-25T15:29:28","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=13353"},"modified":"2023-02-13T16:19:52","modified_gmt":"2023-02-13T16:19:52","slug":"everything-you-need-to-know-about-alumni-engagement-metrics","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/everything-you-need-to-know-about-alumni-engagement-metrics\/","title":{"rendered":"Everything You Need to Know About Alumni Engagement Metrics"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:800px;--awb-max-height:450px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/BzBeDnOkE3w?wmode=transparent&autoplay=0\" width=\"800\" height=\"450\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Organisations around the world focus on building alumni networks, but many fail to create meaningful engagement with their alumni.<\/strong> <\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t committed to regularly engaging alumni and adding value, then your alumni network won\u2019t achieve desirable results for your organisation, this is where alumni engagement metrics come in.<\/span><\/p>\n<p><b>Understanding and measuring the right alumni engagement metrics is so important.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tracking engagement metrics will help you <\/span><a href=\"https:\/\/www.aluminati.net\/communications-make-or-break-your-community-engagement-heres-how-to-approach-your-strategy\/\"><span style=\"font-weight: 400;\">improve communication<\/span><\/a><span style=\"font-weight: 400;\"> and attain more meaningful results from your <a href=\"https:\/\/www.aluminati.net\/\">alumni network platform<\/a>. Here\u2019s everything you need to know about alumni engagement metrics, and how to measure the degree of connectedness former employees feel to your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"_form_5\"><\/div>\n<p><script src=\"https:\/\/aluminati.activehosted.com\/f\/embed.php?id=5\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Understanding Alumni Engagement Metrics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alumni engagement metrics help you figure out how engaged your community are with your organisation. When you add value to alumni\u2019s lives by giving them something they need, they will, in turn, be willing to put their time and effort back into your organisational objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking alumni engagement helps you understand just how effective your alumni program is. You can then adjust your engagement strategy and set tangible goals for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measuring the success of alumni programs through engagement <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> be achieved by looking at:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The size of your network<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many alumni attend events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of social media followers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While metrics like this are important, they don\u2019t necessarily reflect an accurate depiction of alumni engagement. Looking at things like the number of responses you get from members of the network, and the type of responses provides a more accurate measurement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also refers to the level of connection and influence they have. When there are positive relationships in play, it\u2019s easier to get members to provide input and work toward outcomes for the business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13055 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/08\/craig-whitehead-GHRKkCygfQ-unsplash.jpg\" alt=\"rave\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/08\/craig-whitehead-GHRKkCygfQ-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/08\/craig-whitehead-GHRKkCygfQ-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why It\u2019s Important To Monitor Alumni Engagement Metrics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The way you engage with your alumni directly influences how successful your alumni program is. By serving your community better, you can achieve greater results from the program. Results can include higher event attendance, a more prominent <\/span><a href=\"https:\/\/www.aluminati.net\/top-4-benefits-of-building-a-community-for-professors-and-higher-education-staff\/\"><span style=\"font-weight: 400;\">alumni community<\/span><\/a><span style=\"font-weight: 400;\">, positive brand awareness, access to qualified talent, mentorship, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alumni engagement metrics are necessary for understanding exactly which areas of communication your organisation can improve to create a stronger alumni network. It is important to understand how individuals feel about the alumni program, what types of engagement they are missing, and how you can help them achieve their personal and professional goals.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">What Alumni Engagement Metrics Should You Be Tracking?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To understand which alumni engagement metrics are important, you\u2019ll need to think about your alumni base as an index for participation. You should aim to achieve more participation in each area that your engagement strategy focuses on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could include an increase in things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media participation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attendance at events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participation in the digital alumni community<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Volunteer opportunities\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these areas can be used to form quantitative goals around alumni engagement. The alumni engagement metrics you follow should be used to measure the success of these goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break down the alumni engagement metrics that you should track.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13357 size-thumbnail\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/christin-hume-mfB1B1s4sMc-unsplash-150x150.jpg\" alt=\"someone using alumni engagement metrics software\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/christin-hume-mfB1B1s4sMc-unsplash-66x66.jpg 66w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/christin-hume-mfB1B1s4sMc-unsplash-150x150.jpg 150w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. Social Media Engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a huge social media following is always positive, but this isn\u2019t the best alumni engagement metric to follow. Instead, organisations should monitor the type of engagement they get on social media, and not just the number of followers they have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some more accurate alumni engagement metrics to track on social media should include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much website traffic is coming from your social media platforms\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement rates on each social media post (likes, comments, shares, reach, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The amount of negative engagement you receive from social media campaigns\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much user-generated content do you get\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of email or SMS opt-ins achieved\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Communication Responses<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Alumni communication and engagement should never be a one-way flow. Instead of looking at how many people your communications reach, it&#8217;s more important to measure the kind of responses you get from your communication efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This should include things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open rates and click-through rates of email communications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email response rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many new subscribers do you get<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many replies do you get to alumni engagement surveys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alumni actions from SMS communications\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Event Attendance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Events are an important part of most alumni programs. While it&#8217;s important to have well-attended events, a common mistake is to measure the number of attendees alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More meaningful alumni engagement metrics around events include things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of RSVPs you get and the type of responses these are<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many first-time attendees do your events attract<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The amount of returning attendees\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback from your events<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13358 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/jakob-dalbjorn-cuKJre3nyYc-unsplash.jpg\" alt=\"an alumni engagement metrics event\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/jakob-dalbjorn-cuKJre3nyYc-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/jakob-dalbjorn-cuKJre3nyYc-unsplash.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. Volunteering Metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An important area of alumni engagement comes down to how many of your alumni are willing to volunteer their time for your organisation. This could include hosting events, <\/span><a href=\"https:\/\/www.aluminati.net\/expanding-your-fundraising-community\/\"><span style=\"font-weight: 400;\">raising funds<\/span><\/a><span style=\"font-weight: 400;\">, strategically networking, mentorship, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of only looking at the number of volunteers you attract, here are some important volunteering metrics to follow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The interest rates of your volunteer requests (this can be measured by click-through rates of volunteer request communications)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many positive responses you receive compared to how many actual volunteers participate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of responses you obtain &#8211; both positive and negative\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13359 size-full\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" alt=\"alumni engagement metrics on a laptop screen\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/01\/myriam-jessier-eveI7MOcSmw-unsplash.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Setting Goals for Alumni Engagement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing how to track alumni engagement is necessary for setting business objectives around your alumni networks. Ultimately, you want to create a bigger and more close-knit alumni network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set measurable, <\/span><a href=\"https:\/\/www.mindtools.com\/pages\/article\/smart-goals.htm\"><span style=\"font-weight: 400;\">actionable goals<\/span><\/a><span style=\"font-weight: 400;\"> that you can track. These should be specific and relate directly to your alumni engagement data. For example, a goal could be to increase your email open rates to 60%. This can be measured and monitored through your alumni engagement metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, following the right alumni engagement metrics is only important if you\u2019re able to apply them to improve your alumni network. This should be a continual process of monitoring metrics, shaping goals, and increasing your alumni engagement performance.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating a framework for how you measure engagement is important for achieving better results from your <\/span><a href=\"https:\/\/www.aluminati.net\/expanding-your-fundraising-community\/\"><span style=\"font-weight: 400;\">alumni network<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 <\/span><span style=\"font-weight: 400;\">This will help you set more meaningful alumni engagement goals and optimise engagement strategies for better outcomes.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing what alumni engagement metrics to follow will help you improve communication and build a more robust, more engaged network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, this will result in a better value add for both your organisation and alumni. <\/span><a href=\"https:\/\/www.aluminati.net\/request-a-demo\/\"><b>Our team are more than happy to offer you a bespoke demonstration of our platform to show the benefits to your organisation.<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to build your <a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\">online management platform<\/a>, or you require an <a href=\"https:\/\/www.aluminati.net\/aluminate-for-education-alumni-engagement-software\/\">alumni engagement software<\/a>, reach out to one of our experts<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Organisations around the world focus on building alumni [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-13353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alumni Engagement Metrics all you need to know! 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