{"id":13394,"date":"2022-02-09T10:48:02","date_gmt":"2022-02-09T10:48:02","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=13394"},"modified":"2023-05-23T09:12:16","modified_gmt":"2023-05-23T08:12:16","slug":"how-to-create-the-ultimate-alumni-engagement-survey-incl-sample-questions","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/how-to-create-the-ultimate-alumni-engagement-survey-incl-sample-questions\/","title":{"rendered":"How To Create The Ultimate Alumni Engagement Survey (Incl. Sample Questions)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3><strong>The success of your corporate alumni network hinges on how engaged the community members are. This is because engagement ties directly into their willingness to help you achieve the goals you set for your alumni program.\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re planning on surveying your alumni to gauge how hot or cold they feel about your outreach efforts and engagement strategies, there are a few best practices to consider.\u00a0 <\/span><span style=\"font-weight: 400;\">After all, you don\u2019t want this to be another unopened email about whether or not your alumni open your emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll explore what it takes to design and create a corporate alumni engagement survey. As a bonus, we\u2019ve included some sample survey questions that you can tweak to suit your circumstances.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why Survey Corporate Alumni?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alumni form a significant part of a business\u2019s talent network.\u00a0<\/span><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.aluminati.net\/what-does-a-strong-community-offer-to-higher-education-institutes\/\"><span style=\"font-weight: 400;\">strong and engaged community<\/span><\/a><span style=\"font-weight: 400;\"> is ready to extend a hand to help the organization achieve its goals, be it for recruitment, expertise, or sales and marketing purposes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not forgetting that the people in the network have their own connections, opening up an even greater world of opportunities to tap into.\u00a0 <\/span><span style=\"font-weight: 400;\">As the saying goes, it\u2019s not about what you know, but rather who you know.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To have these types of resources at the ready, you need to ensure that your network is engaged and getting a return on their participation.\u00a0 <\/span><span style=\"font-weight: 400;\">No one is going to voluntarily give up their time for an organization they have left &#8211; they need to know there is something in it for them.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13398\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/marvin-meyer-SYTO3xs06fU-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/marvin-meyer-SYTO3xs06fU-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even if by outward appearances your alumni seem engaged, there is always room for improvement.\u00a0 <\/span><span style=\"font-weight: 400;\">When you learn that your alumni network has low engagement levels, you need to find out why they are low so that you may improve those levels and get the maximum benefit out of your network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An alumni network left to its own devices is of no use to your business. While your former employees may enjoy the odd bit of networking they can sooner do this on <\/span><a href=\"https:\/\/linkedin.com\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">, leaving you with an empty platform and zero sense of community.\u00a0 <\/span><span style=\"font-weight: 400;\">Understanding your alumni audience and their needs is the first step in creating meaningful and long-term relations.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"_form_5\"><\/div>\n<p><script src=\"https:\/\/aluminati.activehosted.com\/f\/embed.php?id=5\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How To Create An Alumni Engagement Survey (+ Sample Questions)\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the sections below, we\u2019ll highlight the type of questions you should include in your alumni engagement survey.\u00a0 <\/span><span style=\"font-weight: 400;\">Ask alumni to submit a rating between 0% and 100%, with 100 being the highest positive sentiment for each of your engagement questions.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Determine Community Engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use these questions to gauge how your internal community perceives your brand.\u00a0 <\/span><span style=\"font-weight: 400;\">Scores for these should be high. Any score below 70% is a red flag that your alumni community isn\u2019t engaging with its members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following questions, referred to as community engagement questions, are a fantastic hot-cold test. They will help you determine how successful your current alumni engagement strategy is.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>1: \u201cAm I proud to be part of <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">[alumni community name]?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This question focuses on the pride an alumnus feels in the community they belong to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This question is often called the barbeque test. In other words, would your alumni be proud to talk about your community while at a backyard barbeque?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13399\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/eric-rothermel-FoKO4DpXamQ-unsplash.jpg\" alt=\"\" width=\"640\" height=\"428\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/eric-rothermel-FoKO4DpXamQ-unsplash-300x201.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/eric-rothermel-FoKO4DpXamQ-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>2: \u201cDo I see myself being a part of this community for at least another ten years?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This question pertains directly to member retention. It helps you determine how long members plan to stay part of your community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more active and better engaged a community is, the higher membership retention will be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The direct time frame listed in this question will help participants better imagine the future. It should lead to more accurate responses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, scores should average around 60% to 65% for this question.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Determine Communication Effectiveness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These questions will help determine how well your current engagement strategy\u2019s objectives are shared with your alumni.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>3: \u201cDo the community leaders and ambassadors keep me informed about what\u2019s happening?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Communication is critical to your community\u2019s success. Clear, concise communication builds a strong foundation that\u2019ll help to keep your alumni engaged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The larger your community grows, the more critical it\u2019ll become to stay connected and communicate effectively with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This question should get a score of around 65% to 75%. If the average score falls below this range, it means you may have a communication issue within your alumni community.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>4: \u201cDo the community leaders have a shared vision that motivates me?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This question is typically referred to as a higher-level question. That means the results of this question will be influenced directly by the responses found in the previous question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose your communication with your community is on point and scored high. In that case, you\u2019ll typically get high scores for this question as well. However, it\u2019s not only about the message being communicated well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, this question will help determine whether your community\u2019s vision aligns with what motivates and inspires your alumni and influences your<a href=\"https:\/\/www.aluminati.net\/aluminate-for-education-alumni-engagement-software\/\"> alumni engagement<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you find that scores for both questions are low. In that case, it\u2019s essential first to improve your communication, then to find the right vision and goals to share with your alumni community.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13400\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/austin-distel-744oGeqpxPQ-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/austin-distel-744oGeqpxPQ-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/02\/austin-distel-744oGeqpxPQ-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Gauge Tech And Communication Preferences<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The following questions will help you better determine the social media habits and preferred communication platforms that your specific alumni community may have.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5: \u201cDo I follow [alumni community name] news on [social media platform]?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This question will help you determine how effective your communication and engagement is on a particular social media platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal here is to learn more about the social media habits of your community members. Having this information on hand will help you formulate an effective engagement strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, scores should be between 65% and 85%. A lower score may indicate that your social media presence may need some attention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>6: \u201cDo I enjoy receiving news and updates on the [alumni community name] alumni platform?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0The answer to this question will help you determine whether your alumni are using your alumni platform to engage with content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the score is below 70%, try to personalize the content more to ensure it is relevant and engaging to the receiver.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>7: \u201cDo I find that the news and stories shared with me are relevant?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With this question, you\u2019re attempting to gauge how aligned your content is with your alumni members. Higher scores will indicate that your community shares the same values, goals, and ideals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lower scores may indicate that you need to change your content to engage with your community better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, keep in mind that other factors also influence the score for this question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your communication scores are poor, whether in general or on a specific social media platform, the scores for this question may also be poor.<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">End With Open-Ended Questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, end your engagement survey with a couple of open-ended questions. You\u2019ll allow your alumni to make suggestions and address tangible things by doing this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples:<\/span><\/p>\n<p><b>\u201cWhat are some things you like about [alumni community name]?\u201d<\/b><\/p>\n<p><b>\u201cWhat are some things that you don\u2019t like about [alumni community name]?\u201d<\/b><\/p>\n<p><b>\u201cIs there anything else you feel we should\u2019ve included in this survey?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These questions will highlight your strengths and weaknesses and reveal opportunities where your <a href=\"https:\/\/www.aluminati.net\/\">online community platform<\/a> can grow and ultimately thrive.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot at stake when creating an effective alumni engagement survey. Information is power, and the more information you obtain with your survey, the more power you\u2019ll have to improve your community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step in finding out what alumni want is to use the right <\/span><a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\"><span style=\"font-weight: 400;\">corporate alumni platform<\/span><\/a><span style=\"font-weight: 400;\"> in your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the data and tools it provides, you can engage your alumni with timely content and communication that adds value to their lives and ultimately your business.\u00a0 <a href=\"https:\/\/www.aluminati.net\/request-a-demo\/\"><strong>Get in touch with our team today to see our platform in action and see how Aluminate Community Builder can help build your community.<\/strong><\/a><\/span><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The success of your corporate alumni network hinges on [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-13394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Alumni Engagement Survey - Aluminati Group<\/title>\n<meta name=\"description\" content=\"Do you want to find out how satisfied your corporate alumni are with your engagement outreach efforts? 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