{"id":13588,"date":"2022-04-14T10:07:00","date_gmt":"2022-04-14T09:07:00","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=13588"},"modified":"2022-09-26T11:04:21","modified_gmt":"2022-09-26T10:04:21","slug":"membership-community-how-to-attract-retain-members","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/membership-community-how-to-attract-retain-members\/","title":{"rendered":"Membership Communities: How To Attract &#038; Retain Members"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3><strong>The key to any member directory is creating an <a href=\"https:\/\/www.aluminati.net\/what-does-a-strong-community-offer-to-membership-organisations\/\">active community<\/a>. Growing your member directory and keeping it engaged forms an important part of your organization\u2019s growth strategy.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your goal should be to add maximum member value if you want to attract and retain new members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different organizations offer all kinds of membership incentives and offers, so you need to make sure your member directory stands out in order for it to be successful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll cover some of the best strategies you can use to draw new members into your community and keep them interested.\u00a0<\/span><\/p>\n<p><strong>Find out how Aluminate Community Builder can help you build your community.<\/strong><\/p>\n<div class=\"_form_19\"><\/div>\n<p><script src=\"https:\/\/aluminati.activehosted.com\/f\/embed.php?id=19\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12720\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/04-Memb-slide.png\" alt=\"\" width=\"862\" height=\"815\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/04-Memb-slide-52x50.png 52w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/04-Memb-slide-300x284.png 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/04-Memb-slide-768x726.png 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/04-Memb-slide.png 862w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1. Use the Right Platform<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first and most important step to attracting and retaining members is to use the right community platform. Your member directory is a destination, and you need to make sure you provide a convenient space where community members can connect and interact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Members should have immediate and easy access to the community through the platform. The platform you use should provide a single place where all resources, event information, and networking opportunities exist. A platform with engagement features will also help to keep your community active.<\/span><\/p>\n<p><strong>Nobody will be interested in joining your member directory if the platform you use is outdated and not user-friendly.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12739\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/01-Memb-slide-1.png\" alt=\"\" width=\"944\" height=\"865\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/01-Memb-slide-1-300x275.png 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/01-Memb-slide-1-768x704.png 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/01-Memb-slide-1.png 944w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With a platform like <\/span><a href=\"https:\/\/www.aluminati.net\/membership\/\"><span style=\"font-weight: 400;\">Aluminati<\/span><\/a><span style=\"font-weight: 400;\">, you can create multiple targeted member networks focused on different areas of your community. The platform offers interactive chat messaging for easy community networking, and an interactive member directory to help your community connect with the right people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/www.aluminati.net\/a-membership-platform-transforming-lives-and-society\/\"><span style=\"font-weight: 400;\">community platform<\/span><\/a><span style=\"font-weight: 400;\"> provides a digital home for all the resources and support that your community needs. As long as you use a platform that offers your members everything they require from the community, you will see a far greater rate of attracting and retaining members.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13589\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/brett-jordan-mS20cgMWaPw-unsplash.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/brett-jordan-mS20cgMWaPw-unsplash-300x225.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/brett-jordan-mS20cgMWaPw-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Understand What Your Members Are After<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can\u2019t build a strong community if you don\u2019t serve your members\u2019 interests. Every resource, event, and piece of content you offer your community should be targeted towards their pain points, interests, and needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t put in the effort to understand what your members want to get out of the community, then you won\u2019t be able to build a member directory that offers much value.\u00a0<\/span><\/p>\n<p><strong>You can use data to understand general trends around what your community is interested in. See what areas spark the most conversation and what attracts the most engagement.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13590\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/celpax-1Lf5Adh9SCg-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/celpax-1Lf5Adh9SCg-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/celpax-1Lf5Adh9SCg-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Send out surveys to your members and use your community platform to directly engage with your community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more you try to meet the needs of your community, the more they will be interested in spending time engaging with your platform and encourage others to do the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering relevant, valuable content, you will be able to build up a far more engaged community.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13591\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/ravi-roshan-_AdUs32i0jc-unsplash.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/ravi-roshan-_AdUs32i0jc-unsplash-300x169.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/ravi-roshan-_AdUs32i0jc-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. S<\/span><span style=\"font-weight: 400;\">tart Small With Networks<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no need to go too big when putting together your networks, or forum sections. A good strategy is to start small and scale up as your community grows. This makes it easier to manage your community, and it becomes easier to add more value through your networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might want to start with about 6 to 8 sections, and you can steadily add to this as the demand rises.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create these networks, don\u2019t focus solely on business. Also, consider more casual conversations to focus on. These networks might make it easier for new members to join and start posting in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your aim should be to make conversation and engagement easy from the start, to help attract new members and get them interested in the community.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13592\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/clem-onojeghuo-fY8Jr4iuPQM-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/clem-onojeghuo-fY8Jr4iuPQM-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/clem-onojeghuo-fY8Jr4iuPQM-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Offer Members-Only Job Boards<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People need a reason to join your community, so offering something special like exclusive access to jobs is always a good idea. You could make job listings available to the public, but applications are only available to members. This could provide just enough inspiration for new members to join and engage with the community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your association should use its industry connections to offer appealing job listings. This creates a clear benefit to motivate more members to join.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Active job listings are an excellent way to attract and retain your professionals. The opportunity to find new opportunities and advance their careers is one of the main reasons why professionals join community networks.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13593\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/chris-montgomery-smgTvepind4-unsplash-1.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/chris-montgomery-smgTvepind4-unsplash-1-300x225.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/chris-montgomery-smgTvepind4-unsplash-1.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. Offer a Range of Virtual Events<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Virtual events are incredibly important for community platforms. They are easily accessible for anyone around the globe, and they provide a space where members can learn and engage. By offering a lot of relevant and interesting events, you\u2019ll be able to attract more members and generate more interest around your community.<\/span><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/12\/28\/the-benefits-of-virtual-events-and-how-marketers-can-leverage-them\/?sh=47890a8456cd\"><span style=\"font-weight: 400;\">Virtual events<\/span><\/a><span style=\"font-weight: 400;\"> can take a few different forms. There are classic webinars, and also virtual conferences that are more engaging and welcome conversation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is achieved through things like discussion threads or Q&amp;A sessions. Use your event platform to engage with users before, during, and after the event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your aim should be to add as much value as possible to your community through these events. Events shouldn\u2019t just be a one-way flow of information. Instead, users should be able to find connections through the event, start discussions around the event, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go back to understanding your members\u2019 interests and needs, and ensure your virtual events meet these criteria. Events are one of the best ways to add value to your community, and they can be a major factor in why members join and stay connected.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13594\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/patrick-tomasso-Oaqk7qqNh_c-unsplash.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/patrick-tomasso-Oaqk7qqNh_c-unsplash-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/patrick-tomasso-Oaqk7qqNh_c-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">6. Post Engaging Content Often<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is quite a straightforward idea, but it\u2019s something that many communities don\u2019t put enough effort into.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your members find value in the content that your organization posts and they want to see this content frequently. Make sure that you post regular content that is relevant and interesting to your community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create varied, engaging content, and publish this often.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about how you can offer different forms of content and release this through different channels. Don\u2019t only focus on an email newsletter, as this could quickly lower your engagement levels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vary the platforms that your content is presented on to keep your members interested. Your goal should be to make sure you send out exactly what your audience wants to see.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, release this content often. A consistent flow of information will help you add sustained value to your community that helps your members stay interested in the community.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13595\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/next-academy-JyJwO0K5fWM-unsplash.jpg\" alt=\"\" width=\"640\" height=\"378\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/next-academy-JyJwO0K5fWM-unsplash-300x177.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/04\/next-academy-JyJwO0K5fWM-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">7. Offer Mentoring Programs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another great way to add value to your community is through mentorship programs. Many people look towards community spaces to find mentors and improve their networking opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering an online mentoring program through your community allows mentors and mentees to connect with each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great way to encourage networking and professional development through your <\/span><a href=\"https:\/\/www.aluminati.net\/using-membership-platforms-to-drive-innovation-and-entrepreneurialism\/\"><span style=\"font-weight: 400;\">membership platform<\/span><\/a><span style=\"font-weight: 400;\"> to help you build a bigger, more engaged community.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-12852\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-1024x576.png\" alt=\"\" width=\"669\" height=\"376\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-300x169.png 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-768x432.png 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-1024x576.png 1024w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate.png 1920w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As long as you use an effective platform and add enough relevant value, you\u2019ll be able to build a strong member directory with an active community. With the right strategies, this is easy to achieve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your members feel like they\u2019re getting enough value and benefits from the community so that they stay active and your community continues to grow.\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.aluminati.net\/request-a-demo\/\">If you want to use these strategies to create an engaged member directory, then try out Aluminati to see just how much value the right platform can add.\u00a0<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The key to any member directory is creating an [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[100,106],"tags":[],"class_list":["post-13588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-membership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Membership Communities: How To Attract &amp; Retain Members - Aluminati Network Group<\/title>\n<meta name=\"description\" content=\"Is your business looking to increase your membership community? 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