{"id":13790,"date":"2022-06-21T11:26:55","date_gmt":"2022-06-21T10:26:55","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=13790"},"modified":"2023-02-13T17:00:40","modified_gmt":"2023-02-13T17:00:40","slug":"a-comprehensive-look-at-alumni-giving-statistics-and-membership","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/a-comprehensive-look-at-alumni-giving-statistics-and-membership\/","title":{"rendered":"A Comprehensive Look At Alumni Giving Statistics And Membership"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>One of the main reasons why institutions focus on developing alumni networks is to promote alumni giving\/donations. In order to achieve this, it is important to create the right kind of alumni relationships and networks that facilitate alumni giving.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">An effective method is to understand alumni giving statistics, and optimize your <\/span><a href=\"https:\/\/www.aluminati.net\/why-data-is-crucial-to-your-alumni-relations-success\/\"><span style=\"font-weight: 400;\">membership<\/span><\/a><span style=\"font-weight: 400;\"> program to match current trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll take a look at how alumni giving works, what some of the biggest alumni giving trends are, and how institutions can optimize their alumni programs to achieve better results.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Find out how Aluminate Community Builder can help you build your <a href=\"https:\/\/www.aluminati.net\/\">online community<\/a>.<\/strong><\/p>\n<div class=\"_form_19\"><\/div>\n<p><script src=\"https:\/\/aluminati.activehosted.com\/f\/embed.php?id=19\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-13794\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/Fundraising-blog-feature-image2-1024x591.jpeg\" alt=\"\" width=\"669\" height=\"386\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/Fundraising-blog-feature-image2-300x173.jpeg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/Fundraising-blog-feature-image2-768x443.jpeg 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/Fundraising-blog-feature-image2-1024x591.jpeg 1024w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">What is Alumni Giving?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alumni giving, or alumni participation, refers to the percentage of an institution\u2019s alumni that make an annual financial contribution to their alma mater. Alumni giving is one of the key metrics used to measure alumni satisfaction. It\u2019s also one of the main goals, or KPIs, of alumni programs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alumni donations are one of the main reasons why institutions set up alumni programs in the first place. And with the right alumni engagement <\/span><a href=\"https:\/\/www.aluminati.net\/a-helpful-guide-to-alumni-engagement-for-your-university\/\"><span style=\"font-weight: 400;\">strategies<\/span><\/a><span style=\"font-weight: 400;\">, the donations alumni make can form a significant part of any institution&#8217;s annual revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measuring alumni giving doesn\u2019t necessarily have to be counted on a financial basis. Because it\u2019s measured as a percentage, alumni giving can be based on the level of participation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a donation of $50 could be recognized in the same light as a donation of $500 if you are purely focused on engagement. With many alumni giving statistics, having engaged alumni that are actively participating may be more important to measure than the amount they are giving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although, securing higher donations is of course important. For this to happen, institutions will need to engage with their alumni in the right way.\u00a0<\/span><\/p>\n<h2><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13795\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/research-and-scholarship-300x210.jpeg\" alt=\"\" width=\"601\" height=\"421\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/research-and-scholarship-300x210.jpeg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/research-and-scholarship-768x538.jpeg 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/research-and-scholarship.jpeg 1000w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Why is Alumni Giving So Important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Institutions need resources in order to provide a quality experience, and resources are made available through funding. One of the best ways that institutions can access funding is through their dedicated supporters. This is where having an engaged and active alumni community is important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For colleges and universities, alumni giving helps to fund various important projects and areas of operation. These typically include the general operating budget, scholarships, unique alumni programs, and campus renovations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order for institutions to be able to offer something special, beyond their standard annual budget, they often rely on alumni donations.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-13797\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/lxrcbsv-vVHXeu0YNbk-unsplash.jpg\" alt=\"\" width=\"640\" height=\"512\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/lxrcbsv-vVHXeu0YNbk-unsplash-147x118.jpg 147w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/lxrcbsv-vVHXeu0YNbk-unsplash-177x142.jpg 177w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/lxrcbsv-vVHXeu0YNbk-unsplash-300x240.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/lxrcbsv-vVHXeu0YNbk-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Important Alumni Giving Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s a fair amount of strategic thinking that is involved in attracting and maintaining alumni giving. This is why it\u2019s important to understand the data and trends around alumni giving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few important statistics for institutions to be aware of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alumni fundraising rates are starting to drop. According to a recent <\/span><a href=\"https:\/\/www.insidehighered.com\/news\/2020\/02\/06\/college-and-university-fundraising-rises-growth-slows-down\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\">, donations and giving growth are slowing down significantly. The study reveals how many universities rely on fewer larger donations. We will explore more solutions to improve alumni giving further on.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alumni giving is closely related to how the stock market is performing. According to the <\/span><a href=\"https:\/\/www.philanthropy.com\/article\/how-stock-volatility-could-take-a-swipe-at-charitable-giving-and-grant-making\/\"><span style=\"font-weight: 400;\">annual report<\/span><\/a><span style=\"font-weight: 400;\"> from the nonprofit Council for Aid to Education, there seems to be a correlation between stock market performance and alumni donations. For example, when the markets were doing well in 2017, alumni giving increased by 14.5%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since the <\/span><a href=\"https:\/\/www.taxpolicycenter.org\/briefing-book\/how-did-tcja-affect-incentives-charitable-giving\"><span style=\"font-weight: 400;\">Tax Cuts and Job Act<\/span><\/a><span style=\"font-weight: 400;\"> passed in the US, there are fewer taxpayer benefits for making charitable donations. With fewer benefits comes fewer alumni donations. In the UK, charitable donations have also dropped since the pandemic, with university fundraising declining by <\/span><a href=\"https:\/\/www.timeshighereducation.com\/news\/uk-and-irish-universities-fundraising-income-drops-17per-cent\"><span style=\"font-weight: 400;\">17%.<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13798\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/stephen-dawson-qwtCeJ5cLYs-unsplash.jpg\" alt=\"\" width=\"640\" height=\"461\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/stephen-dawson-qwtCeJ5cLYs-unsplash-300x216.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/stephen-dawson-qwtCeJ5cLYs-unsplash.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.alumniaccess.com\/vaese_alumni_study_download?__hstc=205771852.c80db82cb3b39c09b7b87e79e581fce4.1584367729563.1584367729563.1584640175751.2&amp;__hssc=205771852.2.1584640175751&amp;__hsfp=824236545\"><span style=\"font-weight: 400;\">93%<\/span><\/a><span style=\"font-weight: 400;\"> of alumni organizations do not offer any benefits to their alumni, or they don\u2019t see any worthwhile engagement from the benefits that they do offer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/codebroker.com\/resources2\/doc\/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\"> of alumni have said that they would increase engagement with their institution if they made their information benefits mobile-friendly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.alumniaccess.com\/member_marketing_statistics_ultimate_collection_alumni-2015\"><span style=\"font-weight: 400;\">74%<\/span><\/a><span style=\"font-weight: 400;\"> of alumni donors appreciate personal thank you recognition for their donations or membership.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.virtualincentives.com\/wp-content\/uploads\/2017\/12\/FutureOfRewardsEbook_2017.pdf\"><span style=\"font-weight: 400;\">78%<\/span><\/a><span style=\"font-weight: 400;\"> of alumni want to be able to access their alumni benefits online, while 22% prefer benefits sent by mail. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">As per <a href=\"https:\/\/www.washingtonpost.com\/local\/education\/colleges-hit-up-graduating-seniors-for-donations\/2012\/04\/30\/gIQAhxpesT_story.html?mod=article_inline\">an article<\/a> in the Washington Post, encouraging fresh alumni to start developing giving habits early is important. This helps alumni to build giving relationships early on, which can result in many years of benefits for the institution. This is also enhanced by the fact that young people&#8217;s spending power is increasing, thus institutions shouldn\u2019t only look towards their older donors.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.alumniaccess.com\/member_marketing_statistics_ultimate_collection_alumni-2015\"><span style=\"font-weight: 400;\">67%<\/span><\/a><span style=\"font-weight: 400;\"> of wealthy donors have said that their biggest challenge around donations is finding the right cause to support. For institutions that want to attract more alumni giving, this means they should focus on highlighting the importance of their cause.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13799\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/process-improvement-planning.png\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/process-improvement-planning-300x200.png 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2022\/06\/process-improvement-planning.png 650w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to Improve Alumni Giving<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Looking at the alumni giving statistics above provides institutions with some valuable insights. It\u2019s important to understand this data and how it relates to your alumni engagement strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To attract more donors, institutions should be using the right <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.aluminati.net\/aluminate-for-education-alumni-engagement-software\/\">alumni engagement software<\/a> platform<\/span><span style=\"font-weight: 400;\">. This platform should provide easily-accessible online benefits. As an institution, you should also make the most of this tool to share valuable content, attract attendees for events, and ensure that the overall mission of your institution is made clear.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will give alumni members more reason to show their support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your institution is looking to improve alumni giving, you should also focus on expanding your alumni network, as well as develop relationships with your known alumni donors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially important as institutions need to attract younger donors and build relationships with fresh alumni. Besides encouraging younger alumni to donate, you should also concentrate on building relationships with them and get them actively involved in their alumni membership program.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-12852\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-1024x576.png\" alt=\"\" width=\"669\" height=\"376\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-300x169.png 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-768x432.png 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-1024x576.png 1024w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate.png 1920w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the right strategies and online platform, your institution can optimize its alumni relationships, giving capacity and increase overall education and <a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\">corporate alumni engagement<\/a>. This is essential for improving and expanding alumni giving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Realize the current alumni giving trends and understand how your institution can respond to them. This is necessary for creating a sustainable alumni network.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/www.aluminati.net\/request-a-demo\/\"><strong>Get in touch today to find out how we can help your organisation&#8217;s fundraising strategy.<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; One of the main reasons why institutions focus on [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[90,108],"tags":[],"class_list":["post-13790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-relations","category-fundraising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Comprehensive Look At Alumni Giving Statistics And Membership - Aluminati Network Group<\/title>\n<meta name=\"description\" content=\"A complete guide to alumni giving statistics and membership to help institutions understand alumni giving trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aluminati.net\/a-comprehensive-look-at-alumni-giving-statistics-and-membership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Comprehensive Look At Alumni Giving Statistics And Membership - 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