{"id":14822,"date":"2022-11-02T09:34:08","date_gmt":"2022-11-02T09:34:08","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=14822"},"modified":"2022-11-02T09:34:08","modified_gmt":"2022-11-02T09:34:08","slug":"your-alumni-engagement-strategy-is-wrong-heres-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/your-alumni-engagement-strategy-is-wrong-heres-how-to-fix-it\/","title":{"rendered":"Your Alumni Engagement Strategy Is Wrong, Here\u2019s How To Fix It"},"content":{"rendered":"

What is the key to alumni engagement?\u00a0<\/span><\/h2>\n

 <\/p>\n

Far too many organizations focus on developing an alumni community, but they miss the mark when it comes to engaging with their members. Without solid interaction and \u201cbuy-in\u201d, gaining donations, increasing event attendance, and spreading positive brand awareness will become very difficult.\u00a0<\/span><\/p>\n

To help you out, here are some of the biggest alumni engagement mistakes and strategies that can help you <\/span>skyrocket alumni engagement<\/span><\/a>.\u00a0<\/span><\/p>\n

 <\/p>\n

[activecampaign form=5]<\/p>\n

 <\/p>\n

Top 6 Mistakes That Could Be Hindering Alumni Engagement\u00a0<\/span><\/h2>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

1. Not Having Enough Information About Your Alumni\u00a0<\/span><\/h3>\n

The first step to increasing alumni engagement in your network is doing your due diligence with your members.\u00a0<\/span><\/p>\n

Although the alumni have the commonality that they are all associated with your institution, they might have differing interests. In fact, your alumni will differ in terms of age, areas of expertise, interests, and the relationship and experiences they have had in the field of work and their career aspirations.\u00a0<\/span><\/p>\n

By having an accurate picture of who your alumni are and what they are interested in, you will be able to create an accurate buyer persona and develop a more relevant, valuable, and engaging alumni strategy.\u00a0<\/span><\/p>\n

It will also allow you to develop a more meaningful human connection with your alumni, to which they will respond better.\u00a0<\/span><\/p>\n

Be thoughtful in the way that you communicate with alumni, <\/span>nurture alumni relationships<\/span><\/a>, and manage your community.\u00a0<\/span><\/p>\n

Establishing subgroups and communities within your broader alumni community is also a good idea. This will help you connect and engage deeper with your different alumni members.<\/span><\/p>\n

To achieve this, you will need to have a <\/span>strong alumni database<\/span><\/a>. Your alumni database will store all of the relevant information about your alumni to help you understand more about their details.\u00a0<\/span><\/p>\n

This can cover their basic details (age, degree, work experience, etc), as well as details about how they have interacted with your institution in the past.\u00a0<\/span><\/p>\n

By having all of this information easily accessible, you will be able to create a more meaningful alumni engagement strategy that has a more profound impact.\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

2. Understanding Your Alumni Needs and Sharing Relevant Resources\u00a0<\/span><\/h3>\n

Related to the point above, you need to have a solid understanding of your alumni\u2019s needs if you\u2019re going to create content that they want to engage with.\u00a0<\/span><\/p>\n

If you\u2019re just sharing general news about your association, this could get repetitive and boring. Instead, the ideal alumni engagement strategy is to target specific alumni segments with content that matches their needs.\u00a0<\/span><\/p>\n

For example, fresh graduates will have very different needs and interests compared to older alumni who have already established themselves in their careers. This means you can share content with your younger alumni about aspects like:\u00a0<\/span><\/p>\n