{"id":16587,"date":"2023-08-31T09:58:28","date_gmt":"2023-08-31T08:58:28","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=16587"},"modified":"2023-08-31T10:01:44","modified_gmt":"2023-08-31T09:01:44","slug":"researching-the-relationship-between-engaging-alumni-and-giving","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/researching-the-relationship-between-engaging-alumni-and-giving\/","title":{"rendered":"Researching The Relationship Between Engaging Alumni And Giving"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h3><\/h3>\n<h3><span style=\"font-weight: 400;\">To effectively engage alumni and your broader alumni network, as an organization, you need to establish a strong, long-term connection. This connection is essential for any alumni giving and fundraising efforts.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore some of the main ways that engaging alumni and alumni giving are related. It\u2019s important to understand these links when developing an alumni program that offers maximum value to your business.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style>@import url(https:\/\/fonts.bunny.net\/css?family=ibm-plex-sans:400,600);<\/style>\n<style>\n #_form_5_ { font-size:14px; 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remove_tooltip(elem) : false;\n    if (elem.type != 'checkbox') elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');\n    if (elem.getAttribute('required') !== null) {\n      if (elem.type == 'radio' || (elem.type == 'checkbox' && \/any\/.test(elem.className))) {\n        var elems = form_to_submit.elements[elem.name];\n        if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {\n          no_error = elem.checked;\n        }\n        else {\n          no_error = false;\n          for (var i = 0; i < elems.length; i++) {\n            if (elems[i].checked) no_error = true;\n          }\n        }\n        if (!no_error) {\n          tooltip = create_tooltip(elem, \"Please select an option.\");\n        }\n      } else if (elem.type =='checkbox') {\n        var elems = form_to_submit.elements[elem.name], found = false, err = [];\n        no_error = true;\n        for (var i = 0; i < elems.length; i++) {\n          if (elems[i].getAttribute('required') === null) continue;\n          if (!found && elems[i] !== elem) return true;\n          found = true;\n          elems[i].className = elems[i].className.replace(\/ ?_has_error ?\/g, '');\n          if (!elems[i].checked) {\n            no_error = false;\n            elems[i].className = elems[i].className + ' _has_error';\n            err.push(\"Checking %s is required\".replace(\"%s\", elems[i].value));\n          }\n        }\n        if (!no_error) {\n          tooltip = create_tooltip(elem, err.join('<br\/>'));\n        }\n      } else if (elem.tagName == 'SELECT') {\n        var selected = true;\n        if (elem.multiple) {\n          selected = false;\n          for (var i = 0; i < elem.options.length; i++) {\n            if (elem.options[i].selected) {\n              selected = true;\n              break;\n            }\n          }\n        } else {\n          for (var i = 0; i < elem.options.length; i++) {\n            if (elem.options[i].selected && (!elem.options[i].value || (elem.options[i].value.match(\/\\n\/g)))) {\n              selected = false;\n            }\n          }\n        }\n        if (!selected) {\n          elem.className = elem.className + ' _has_error';\n          no_error = false;\n          tooltip = create_tooltip(elem, \"Please select an option.\");\n        }\n      } else if (value === undefined || value === null || value === '') {\n        elem.className = elem.className + ' _has_error';\n        no_error = false;\n        tooltip = create_tooltip(elem, \"This field is required.\");\n      }\n    }\n    if (no_error && (elem.id == 'field[]' || elem.id == 'ca[11][v]')) {\n      if (elem.className.includes('phone-input-error')) {\n        elem.className = elem.className + ' _has_error';\n        no_error = false;\n      }\n    }\n    if (no_error && elem.name == 'email') {\n      if (!value.match(\/^[\\+_a-z0-9-'&=]+(\\.[\\+_a-z0-9-']+)*@[a-z0-9-]+(\\.[a-z0-9-]+)*(\\.[a-z]{2,})$\/i)) {\n        elem.className = elem.className + ' _has_error';\n        no_error = false;\n        tooltip = create_tooltip(elem, \"Enter a valid email address.\");\n      }\n    }\n    if (no_error && \/date_field\/.test(elem.className)) {\n      if (!value.match(\/^\\d\\d\\d\\d-\\d\\d-\\d\\d$\/)) {\n        elem.className = elem.className + ' _has_error';\n        no_error = false;\n        tooltip = create_tooltip(elem, \"Enter a valid date.\");\n      }\n    }\n    tooltip ? 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err.parentNode.removeChild(err) : false;\n      _load_script('https:\/\/aluminati.activehosted.com\/proc.php?' + serialized + '&jsonp=true', null, true);\n    }\n    return false;\n  };\n  addEvent(form_to_submit, 'submit', form_submit);\n})();\n\n<\/script><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2><\/h2>\n<h2><span style=\"font-weight: 400;\">How To Link Engage Alumni &amp; Encourage Giving\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Creating An Emotional Connection\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the main reasons to focus on alumni engagement is that it creates a sense of pride, loyalty, and belonging among former employees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating meaningful interactions with alumni and keeping them interested in your organization, you create a lasting emotional bond with alumni. This is key for making alumni more willing to interact and give back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If alumni feel more connected to their alma mater, they will be more likely to support the growth and development of the business &#8211; often done through financial donations. The only way you\u2019ll be able to maintain this connection is through continued alumni engagement and outreach.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16588\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/krakenimages-376KN_ISplE-unsplash-3.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/krakenimages-376KN_ISplE-unsplash-3-200x133.jpg 200w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/krakenimages-376KN_ISplE-unsplash-3-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/krakenimages-376KN_ISplE-unsplash-3-400x267.jpg 400w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/krakenimages-376KN_ISplE-unsplash-3-600x400.jpg 600w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/krakenimages-376KN_ISplE-unsplash-3.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Builds A Stronger Institutional Reputation\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engaging alumni will help your organization develop a stronger brand reputation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because an engaged alumni network generally means you\u2019ll have a larger alumni network (as more alumni keep in touch with your organization for longer). It also means that engaged alumni have a more positive experience and perception of your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alumni who have had good experiences are more likely to speak highly of their alma mater and spread positive brand awareness. This can make a big difference in attracting prospective employees and even potential donors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your organization has a positive reputation, then there will be greater chances of people offering more financial support. This comes down to the fact that people are more inclined to invest in a company with a solid standing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong efforts with social responsibility and community involvement can not only play a big part in attracting a positive reputation among alumni &#8211; but can also create a knock-on effect by encouraging giving and contributing to the cause.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Engagement Programs Can Be Impactful\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Alumni giving and alumni engagement are closely tied together when you look at the types of activities engagement can involve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Educational institutions often organize events, reunions, and networking opportunities that engage alumni. Corporations can arrange virtual and in-person events for alumni communities to connect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These interactions provide platforms for alumni to witness firsthand the progress and advancements made by their alma mater. This can be inspiring and educational &#8211; which can boost alumni giving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing how the organization has expanded efforts, and looking at what it has achieved, can inspire a sense of pride and motivation in alumni. It may also cause alumni members to share the success within their own communities &#8211; furthering the reach of giving.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16589\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/marissa-eric-TcWE0IQatTw-unsplash-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/marissa-eric-TcWE0IQatTw-unsplash-1-200x133.jpg 200w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/marissa-eric-TcWE0IQatTw-unsplash-1-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/marissa-eric-TcWE0IQatTw-unsplash-1-400x267.jpg 400w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/marissa-eric-TcWE0IQatTw-unsplash-1-600x400.jpg 600w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/marissa-eric-TcWE0IQatTw-unsplash-1.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Making Giving A Two-Way Street\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engaging alumni should be a two-way street. Organizations should ensure they&#8217;re offering enough clear <\/span><a href=\"https:\/\/www.aluminati.net\/alumni-benefits\/\"><span style=\"font-weight: 400;\">benefits<\/span><\/a><span style=\"font-weight: 400;\"> when engaging alumni. This means investing time and effort into maintaining connections with employees (both past and present), demonstrating that they\u2019re committed to their well-being and success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alumni engagement typically involves offering unique value to alumni &#8211; whether it\u2019s through exclusive content, events, <\/span><a href=\"https:\/\/www.aluminati.net\/alumni-mentoring-program\/\"><span style=\"font-weight: 400;\">mentorship<\/span><\/a><span style=\"font-weight: 400;\"> and networking, and more. By offering this kind of value to alumni, grateful alumni might feel more inclined to reciprocate through financial support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alumni could see their contributions as being a way of expressing gratitude for all the value they have received. Contributions could also be seen as a way of investing in future generations of alumni members to receive this same value.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Giving As A Legacy\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Planned alumni giving, and even <\/span><a href=\"https:\/\/www.investopedia.com\/ask\/answers\/how-do-university-endowments-work\/\"><span style=\"font-weight: 400;\">endowment contributions<\/span><\/a><span style=\"font-weight: 400;\">, can be encouraged by keeping alumni engaged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When alumni have achieved a certain level of success in their careers, they might consider leaving a lasting legacy by donating to the corporation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could involve setting up scholarships to institutions the organization has special relationships with (or that alumni members have attended), funding research initiatives, or contributing in other ways to the success of future endeavors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, alumni will only be inspired to do so if they can see the value the business has to offer future generations and have a relationship with the enterprise. This is why strong engagement efforts are so important.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16590\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/kenny-eliason-AOJGuIJkoBc-unsplash-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/kenny-eliason-AOJGuIJkoBc-unsplash-1-200x133.jpg 200w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/kenny-eliason-AOJGuIJkoBc-unsplash-1-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/kenny-eliason-AOJGuIJkoBc-unsplash-1-400x267.jpg 400w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/kenny-eliason-AOJGuIJkoBc-unsplash-1-600x400.jpg 600w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2023\/08\/kenny-eliason-AOJGuIJkoBc-unsplash-1.jpg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Targeted Fundraising Campaigns\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engaged alumni may be more receptive to fundraising campaigns that align with their interests and values. So, instead of just looking for alumni giving for a single cause, aim to open up different avenues for giving. The more you personalize this, the more your fundraising efforts will resonate with alumni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When organizations are more in touch with alumni through engagement and communication, they have a better understanding of their alumni\u2019s interests. This makes it easier to tailor fundraising efforts to specific projects or causes that best suit their alumni members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This personalized approach increases the likelihood of alumni contributing to initiatives that hold special meaning to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sourcing this key information can be done by sending out <\/span><a href=\"https:\/\/www.aluminati.net\/how-to-create-the-ultimate-alumni-engagement-survey-incl-sample-questions\/\"><span style=\"font-weight: 400;\">well-structured surveys<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Alumni Giving Isn\u2019t Always Financial\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are various ways that alumni can contribute to your business &#8211; such as speaking at events, offering mentorship guidance, or sharing their knowledge and skills in useful ways. It\u2019s possible to tap into these alumni opportunities by maintaining an engaged network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alumni who are more engaged with your organization are more likely to get involved with events and other areas. This means an engaged alumni network can help you achieve various types of alumni giving, beyond just financial donations.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12852\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate.png\" alt=\"\" width=\"601\" height=\"338\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-300x169.png 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-768x432.png 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate-1024x576.png 1024w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2021\/06\/build-your-community-plate.png 1920w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to understand the link between engaging alumni and alumni giving. By focusing on the right areas of engagement, you will be able to increase your chances of alumni giving and donations &#8211; a key factor that can have a major impact on your enterprise.\u00a0<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"30\" data-lineheight=\"36px\"><\/h2>\n<p><span style=\"font-weight: 400;\">In order to keep alumni engaged, you\u2019ll need to use the right alumni community platform. This is where a dedicated alumni portal like <\/span><a href=\"https:\/\/www.aluminati.net\/\"><span style=\"font-weight: 400;\">Aluminati<\/span><\/a><span style=\"font-weight: 400;\"> is so valuable.\u00a0<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"30\" data-lineheight=\"36px\"><\/h2>\n<p><a href=\"https:\/\/www.aluminati.net\/request-a-demo\/\"><span style=\"font-weight: 400;\">Book a demo with us<\/span><\/a><span style=\"font-weight: 400;\"> to see how Aluminati can help you keep alumni more engaged to boost your alumni giving and donations.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left 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platform<\/strong><\/span><\/h1>\n<h3><\/h3>\n<p class=\"p3 fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"34.1px\"><span style=\"color: #ffffff;\"><b>What happens next?<\/b><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span style=\"color: #ffffff;\"><b>Fill out this simple form<\/b><\/span><\/li>\n<li class=\"li3\"><span style=\"color: #ffffff;\"><b>Our team will quickly get in touch<\/b><\/span><\/li>\n<li class=\"li3\"><span style=\"color: #ffffff;\"><b>Need something else?\u00a0 <span style=\"color: #f2853a;\"><a style=\"color: #f2853a;\" href=\"tel:01638676232\">Give us a quick call<\/a><\/span><\/b><\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-4 fusion-animated\" data-animationType=\"slideInRight\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><h3><span style=\"color: #00ccff;\"><strong><em>&#8220;After this demo, it was clear I didn&#8217;t need to look anywhere else.&#8221;\u00a0 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