{"id":17244,"date":"2024-03-18T09:00:56","date_gmt":"2024-03-18T09:00:56","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=17244"},"modified":"2024-03-17T08:07:29","modified_gmt":"2024-03-17T08:07:29","slug":"what-is-a-corporate-community","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/what-is-a-corporate-community\/","title":{"rendered":"What Is A Corporate Community? Definition &#038; Guide"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">Business leaders worldwide have learned that building a strong corporate community is the key to creating a resilient business. But what is a corporate community, and how do you build one for <\/span><i style=\"font-size: 16px;\">your<\/i><span style=\"font-size: 16px;\"> business?<\/span><\/p>\n<p class=\"p1\">You\u2019ll find the answers to these questions and more in this guide to corporate communities.<\/p>\n<p class=\"p1\">As the creators of platforms like <a href=\"https:\/\/www.aluminati.net\/enterprise\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Aluminate for Enterprise<\/span><\/a>, we know what organizations need to build a robust online community. Join us as we uncover the definition and benefits and give actionable advice for building your corporate community.<\/p>\n<h2 class=\"p3\"><b>What is a corporate community?<\/b><\/h2>\n<p class=\"p1\">What is a corporate community, and why are <a href=\"https:\/\/www.aluminati.net\/why-are-corporate-communities-important\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">corporate communities important<\/span><\/a>?<\/p>\n<p class=\"p1\">A business\u2019s corporate community network typically includes members (employees and leadership) from within the organization. However, it can go beyond an internal network to include corporate alumni and other external stakeholders, such as partner businesses and collaborators, clients, and suppliers.<\/p>\n<p class=\"p1\">A corporate community thus becomes a centralized platform for all stakeholders to connect, collaborate, and share resources.<\/p>\n<p class=\"p1\">The structure and membership of a corporate community may differ from one business to another, but the idea behind it remains the same. It\u2019s a space for members, united by common business interests, to connect, collaborate, network, and socialize.<\/p>\n<h2 class=\"p3\"><b>Benefits of a corporate community platform<\/b><\/h2>\n<p class=\"p1\">Having a corporate community platform comes with many benefits, not only for the company but for every stakeholder involved.<\/p>\n<h3 class=\"p3\"><b>For corporate alumni<\/b><\/h3>\n<p class=\"p1\">One of the most beneficial elements of a corporate community is that it allows continued engagement among corporate alumni.<\/p>\n<p class=\"p1\">Keeping the lines of communication open with your past employees, particularly those in leadership positions, leaves the door open for them to return later if they wish to do so. This happens so often that they have coined the term <a href=\"https:\/\/www.aluminati.net\/boomerang-employee-benefits\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">\u2018boomerang hires\u2019<\/span><\/a>.<\/p>\n<p class=\"p1\">Your alumni can maintain the relationships they forged within the organization and continue to feel valued. They have gained more experience and expertise since leaving your organization and can share new industry insights in networking events, or through <a href=\"https:\/\/vimeo.com\/663559224\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">mentorship programs<\/span><\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17246\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc2.jpg\" alt=\"what is a corporate community\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc2-200x133.jpg 200w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc2-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc2-400x267.jpg 400w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc2-600x400.jpg 600w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc2-768x512.jpg 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc2-800x534.jpg 800w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc2.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 class=\"p3\"><b>For current employees<\/b><\/h3>\n<p class=\"p1\">What is a corporate community worth without your current employees? They are the company\u2019s backbone and should be supported wherever possible. A community platform within the company is perfectly suited for inter-organizational communication, collaboration, and resource allocation.<\/p>\n<p class=\"p1\">A corporate community allows members to connect with colleagues and access wellness, career development, or mentorship programs. It is also the ideal space for the leadership to show them recognition and for employees to practice peer-to-peer recognition.<\/p>\n<p class=\"p1\">With <a href=\"https:\/\/www.aluminati.net\/enterprise\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Aluminate\u2019s<\/span><\/a> digital library feature, employees can access tutorials on skills development. Our <a href=\"https:\/\/vimeo.com\/659656944\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Groups Module<\/span><\/a> allows them to find mentoring opportunities within your alumni organization. As soon as they sign in, they can find everything they need quickly and easily from the <a href=\"https:\/\/vimeo.com\/582461901\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">digital dashboard<\/span><\/a>.<\/p>\n<h3 class=\"p3\"><b>For external stakeholders<\/b><\/h3>\n<p class=\"p1\">Corporate communities offer external stakeholders benefits, too. A corporate community is all about establishing and maintaining connections, but it can also be used to exercise and develop corporate citizenship.<\/p>\n<p class=\"p1\">A corporate community platform is where like minds can meet and develop relationships that benefit business operations as well as community relationships. An example is collaboration and partnership on new business innovations and corporate philanthropy projects.<\/p>\n<h3 class=\"p3\"><b>For your company<\/b><\/h3>\n<p class=\"p1\">Corporate communities offer the biggest benefits to the companies they are associated with. Establishing a corporate community platform is the most efficient way to enhance brand loyalty, gain insights, boost operational efficiency, and engage your community.<\/p>\n<p class=\"p1\">A corporate community can be used as a springboard for greater community engagement and for introducing community initiatives in corporate social responsibility.<\/p>\n<p class=\"p1\">Your company can use the corporate community platform for everything from announcing important new business developments to <a href=\"https:\/\/www.aluminati.net\/researching-the-relationship-between-engaging-alumni-and-giving\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">corporate giving<\/span><\/a>. It can increase employee engagement through content designed to address employee concerns, support workplace camaraderie, and build skills.<\/p>\n<p class=\"p1\">By acknowledging dedication to the company, supporting education, and increasing job satisfaction, the company reaps the benefits of a happy and productive workforce.<\/p>\n<p class=\"p1\">Using the platform to showcase the company\u2019s values also leads to increased brand loyalty and an enhanced employer brand.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-17247\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc3.jpg\" alt=\"what is a corporate community\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc3-200x133.jpg 200w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc3-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc3-400x267.jpg 400w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc3-600x400.jpg 600w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc3-768x512.jpg 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc3-800x534.jpg 800w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc3.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2 class=\"p3\"><b>Key features of a corporate community platform<\/b><\/h2>\n<p class=\"p1\">What is a corporate community best known for? Networking, engagement, recognition, and recruitment come to mind. However, to achieve any of these, certain key features are necessary.<\/p>\n<h3 class=\"p3\"><b>User Segmentation<\/b><\/h3>\n<p class=\"p1\">Corporate community platforms often incorporate some form of user segmentation so that all users find what meets their unique requirements and interests.<\/p>\n<p class=\"p1\">With the <a href=\"https:\/\/www.aluminati.net\/aluminate-community-builder-a-platform-for-changing-times\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Aluminate community builder<\/span><\/a>, everyone on the platform has a unique profile, and users see the most relevant content for their needs and goals.<\/p>\n<h3 class=\"p3\"><b>Resource sharing<\/b><\/h3>\n<p class=\"p1\">Sharing resources is easy with the right community platform.<\/p>\n<p class=\"p1\">With Aluminate, your members can access a <a href=\"https:\/\/www.aluminati.net\/platform\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">digital repository of resources<\/span><\/a>, always available when they need it. They can also share their expertise with others on the platform.<\/p>\n<h3 class=\"p3\"><b>Collaboration tools for corporate community involvement<\/b><\/h3>\n<p class=\"p1\">Corporate communities are crucial for enhancing collaboration. But this does not need to be confined to business collaboration.<\/p>\n<p class=\"p1\">Members can work with external stakeholders and alumni to facilitate social responsibility campaigns and other events. This is made easy through <a href=\"https:\/\/www.aluminati.net\/enterprise\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Aluminate\u2019s<\/span><\/a> groups and virtual chat features.<\/p>\n<h3 class=\"p3\"><b>Feedback mechanisms<\/b><\/h3>\n<p class=\"p1\">Need to get the pulse of your corporate community?<\/p>\n<p class=\"p1\">Corporate communities are excellent sources of feedback and insights from employees, alumni, and other stakeholders. The same platform you use to encourage their communication and engagement will provide your <a href=\"https:\/\/www.aluminati.net\/functions-of-human-resource-management\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">human resource management<\/span><\/a> team with the feedback they need.<\/p>\n<h2 class=\"p3\"><b>How to build and grow your corporate community<\/b><\/h2>\n<h3 class=\"p3\"><b>Identify stakeholders<\/b><\/h3>\n<p class=\"p1\">The first step is to identify the stakeholders you would like to add to your platform. Internally, these include your employees and corporate alumni. Externally, these could include business partners, suppliers, clients, customers, and any other related community organizations.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17248\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc4.jpg\" alt=\"what is a corporate community\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc4-200x133.jpg 200w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc4-300x200.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc4-400x267.jpg 400w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc4-600x400.jpg 600w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc4-768x512.jpg 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc4-800x534.jpg 800w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc4.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 class=\"p3\"><b>Choose the right community platform<\/b><\/h3>\n<p class=\"p1\">The platform you choose must have the features you need for interaction, communication, and collaboration. It must be user-friendly and engaging, but also customizable and scalable. Above all, it should fit into your budget and offer value to the company.<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.aluminati.net\/enterprise\/\" target=\"_blank\" rel=\"noopener\">Aluminate for Enterprise<\/a><\/span> is a perfect example that ticks all the boxes. It is an affordable and easy-to-use platform suitable for corporate community building, alumni management, employee engagement, talent management, and much more.<\/p>\n<p class=\"p1\">It is also the world\u2019s most customizable online community platform. Our users typically enjoy a 20% increase in internal hires, a 6% increase in employer appeal, and a staggering 44% increase in employee retention with our <a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">community management platform<\/span><\/a>.<\/p>\n<h3 class=\"p3\"><b>Promote engagement\u00a0<\/b><\/h3>\n<p class=\"p1\">Finally, promote engagement on your platform. There are various ways you can do this. By sharing valuable industry-related content, updates, job openings, achievements, and event invitations on your platform, you keep your company at the top of the minds of your community members.<\/p>\n<p class=\"p1\">They will be constantly engaging with your company and other members, leading to new collaborations, teams, projects, and opportunities for everyone involved.<\/p>\n<h3 class=\"p3\"><b>Measure success<\/b><\/h3>\n<p class=\"p1\">Use the analytics and insights the community platform offers to tailor <a href=\"https:\/\/www.aluminati.net\/creating-connection-webinar-creating-personas-a-deeper-dive-into-understanding-your-community-members-wants-and-needs\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">your community engagement efforts<\/span><\/a>. You can also take the proactive approach, and use the platform for polls and surveys, or take it a step further by introducing a \u2018suggestions\u2019 page.<\/p>\n<p class=\"p1\">This is where members can contribute more actively to the business with their unique perspectives. By allowing employees to contribute in this way, you engage them more and make them feel valued within the organization.<\/p>\n<h2 class=\"p3\"><b>Cultivate your corporate community with Aluminate for Enterprise<\/b><\/h2>\n<p class=\"p1\">A corporate community is the embodiment of everything your company is built on. It is the heart and soul of your organization, made up of the people working together to make the company a success. Including not only internal staff and alumni but also external stakeholders can offer your company and members endless benefits.<\/p>\n<p class=\"p1\">When you choose <a href=\"https:\/\/www.aluminati.net\/enterprise\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Aluminate for Enterprise<\/span><\/a> as your corporate community platform, you achieve several things at once. All stakeholders can communicate and collaborate toward common goals. The community also becomes a space for further learning and enrichment for individual members.<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.aluminati.net\/enterprise-demo-request\/\" target=\"_blank\" rel=\"noopener\">Request your free demo<\/a><\/span> today to start cultivating your corporate community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business leaders worldwide have learned that building a strong corporate [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[104],"tags":[],"class_list":["post-17244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is A Corporate Community? (Definition &amp; Guide)<\/title>\n<meta name=\"description\" content=\"What is a corporate community, and what can it do for you? Discover the top benefits and how to start building your corporate community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aluminati.net\/what-is-a-corporate-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is A Corporate Community? (Definition &amp; Guide)\" \/>\n<meta property=\"og:description\" content=\"What is a corporate community, and what can it do for you? Discover the top benefits and how to start building your corporate community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aluminati.net\/what-is-a-corporate-community\/\" \/>\n<meta property=\"og:site_name\" content=\"Aluminati Network Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aluminatiNG\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-18T09:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-17T08:07:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2024\/03\/defcorpc1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"849\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Watts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aluminating\" \/>\n<meta name=\"twitter:site\" content=\"@aluminating\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Watts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aluminati.net\/what-is-a-corporate-community\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aluminati.net\/what-is-a-corporate-community\/\"},\"author\":{\"name\":\"Daniel Watts\",\"@id\":\"https:\/\/www.new.aluminati.net\/#\/schema\/person\/72360803d4f025241655eca1f00144ad\"},\"headline\":\"What Is A Corporate Community? 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