{"id":8007,"date":"2019-10-31T16:47:37","date_gmt":"2019-10-31T16:47:37","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=8007"},"modified":"2023-08-02T17:02:39","modified_gmt":"2023-08-02T16:02:39","slug":"5-ways-to-improve-alumni-engagement","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/5-ways-to-improve-alumni-engagement\/","title":{"rendered":"5 ways to improve alumni engagement"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-8377 alignright\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/Alum-257x300.jpg\" alt=\"\" width=\"257\" height=\"300\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/Alum-257x300.jpg 257w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/Alum.jpg 500w\" sizes=\"(max-width: 257px) 100vw, 257px\" \/>The value of your online community network goes way beyond financial contributions, and building value for your alumni is key to nurturing a life-long relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People want to feel valued. By recognising their skills, understanding their interests, and personalising communications you build stronger relationships and a community more willing to support you.<\/span><\/p>\n<div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.aluminati.net\/category\/alumni-relations\/\"><span class=\"fusion-button-text\">Read More Alumni Relations Articles Here<\/span><\/a><\/div>\n<h3><strong>Why is having good relations with alumni important?<\/strong><\/h3>\n<p>Engaged alumni can:<\/p>\n<ul>\n<li>Mentor current students to offer career guidance and opportunities<\/li>\n<li>Act as ambassadors for your institution<\/li>\n<li>Contribute money or sponsor<\/li>\n<li>Volunteer or offer expertise<\/li>\n<li>Attend your events<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.aluminati.net\/request-a-demo\"><strong>Find our how our alumni engagement software can help educational institutions.<\/strong><\/a><\/p>\n<p>With this in mind, let\u2019s look at some practical ways to ensure better alumni online community engagement.<\/p>\n<h3><strong>1: Understand your audience<\/strong><\/h3>\n<p>This sounds like marketing speak, but this applies as much to Alumni engagement and your online community as it does to any other communications strategy. Usually, businesses start with a user persona. With current students, this is fairly easy to do, as you have specific and current information about them, for example, the subjects they study and their interests (e.g. societies, clubs). For alumni, this can be more difficult, especially over time, and it is easy to lose touch altogether.<\/p>\n<p>If you have an alumni website, group on Facebook or Linkedin etc, or a dedicated <a href=\"https:\/\/www.aluminati.net\/\">alumni engagement platform<\/a>\/online community, use available metrics (e.g. post likes, downloads, views, comments etc) to see what content resonates with particular audiences and build your communications around the topics that engage most.<\/p>\n<p>You can also make use of social listening tools like Hootsuite to find out what your alumni are talking about on social in relation to hashtags and keywords such as #Alumni #Careers or #Education.<\/p>\n<h3><strong><img decoding=\"async\" class=\"alignleft size-medium wp-image-8020\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/Unlock-295x300.png\" alt=\"Add value to alumni engagement\" width=\"295\" height=\"300\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/Unlock-66x66.png 66w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/Unlock-295x300.png 295w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/Unlock.png 355w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/>2: Provide added value to your alumni<\/strong><\/h3>\n<p>An exceptional education extends beyond the time at university, and those graduates that feel you continue to provide something of value to them are much more likely to engage and give back. <em>But what does providing value actually mean? <\/em>As discussed in our post,<em><a href=\"https:\/\/www.aluminati.net\/the-c-word\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Should we call our alumni the &#8216;C&#8217; Word?<\/a>, <\/em>an increasing number of students and alumni regard themselves as customers of the university.<\/p>\n<p>Value can take the form of sharing useful content, organising events, or just sharing memories and stories.\u00a0 As a university, you will also have a wide range of useful research, insights resources and expertise that will be useful to alumni at various stages of their lives and careers.<\/p>\n<p>Having a private platform for your online community, or site that allows alumni to connect to each other, share experiences, get careers support, and stay in the loop with what is happening on campus is also something of great value. Once again, understanding what is important to your alumni is key, and using data to identify the needs and wants of your community is the best way of doing this.<\/p>\n<p>One of our clients, UWE Bristol, had great success building their alumni online community through an Executive Education programme that blends face-to-face sessions with webinars and social events. This added tremendous value, giving alumni access to life-long learning cutting edge research, and cross disciplinary networking opportunities. The course was oversubscribed by 125% over just 24 hours.<\/p>\n<h3><strong>3: Maintain your database<\/strong><\/h3>\n<p>Your communication is only as effective as the quality of your data. Effective alumni programs invest in keeping contact information up to date. Successful outreach is only possible with up to date contact information. This can be exceptionally beneficial for your online community.<\/p>\n<p>It can be disheartening professionally as well as personally if your communications fall on deaf ears, or your initiatives do not work as well as you had hoped.<\/p>\n<p>At a recent CASE exhibition, Jacob Jenson, Technical University of Denmark said: \u201cConsider data as fuel for your database. You need enough fuel to get where you want to go. Too much data, or the wrong type, will waste your resources.\u201d<\/p>\n<p>Maintaining an up-to-date database can be a challenge, especially if you do not have a system for regularly updating records.<\/p>\n<p>The first step is to ask for contact information from students before they graduate, and then get updates from alumni whenever possible, at events, over the phone, via email and so on. If you have an online community platform, Alumni can often update records themselves, or with advanced online community solutions like <a href=\"https:\/\/www.aluminati.net\/aluminate\/\">Aluminate<\/a>, by synchronising profile information from social platforms such as LinkedIn or Facebook. With Aluminati&#8217;s <a href=\"https:\/\/www.aluminati.net\/social-network-sync\/\">Social Network Sync<\/a>, The University of Manchester received 20,000 individual data updates in the first 6 months of use.<\/p>\n<p>The fact is that effective outreach is not possible without current contact information.<\/p>\n<p><span style=\"font-weight: 400;\">Top tip: Collect alternate email addresses from your alumni. DTU grew their database from 3000 to 4200, and increased deliverability as their email solution blocks invalid addresses and will deliver to the alternative address.<\/span><\/p>\n<h3><strong><img decoding=\"async\" class=\"size-medium wp-image-8379 alignright\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/photo-300x289.jpg\" alt=\"Alumni interests\" width=\"300\" height=\"289\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/photo-52x50.jpg 52w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/photo-300x289.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/photo.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>4: Match events and messaging to alumni interests<\/strong><\/h3>\n<p>According to a recent study, the number of people who click on links are <a href=\"https:\/\/mailchimp.com\/resources\/research\/effects-of-list-segmentation-on-email-marketing-stats\/\">100.95% higher in segmented email campaigns\u00a0<\/a>than non-segmented campaigns.\u201d<\/p>\n<p>Your alumni are a varied bunch of different ages, locations, and beliefs. Using segmented data to communicate is vital to getting the messaging right for different people.<\/p>\n<p>Without the right tools, this is hard to do. The benefits of having strong a strong segmentation system in place are huge\u2026with the right information, you will know who is more likely to donate, do a presentation, or attend a certain type of event.<\/p>\n<p>Once they have attended, you will know for sure the things that interest them, so invite them to other events that are similar.<\/p>\n<p>It stands to reason that this is the case with any form of communication, the more targeted it is, the better the user response will be.<\/p>\n<h3><strong>5: Tailor communications channels based on audience expectation<\/strong><\/h3>\n<p>In a recent conversation with one of our clients Tom Jirat, Head of Operations (Development and Alumni Relations) at The University of Manchester, stressed the importance of using the right communications channels for different audiences based on their expectations and social experience.<\/p>\n<p>\u201cI think we\u2019ve got to be careful in fundraising and alumni relations in higher education not to see post, phone and email as a kind of \u2018holy trinity\u2019 when it comes to personalised marketing and communications. These channels might be OK for alumni who have lived the majority of their lives with phone and post as core methods of communication, and who have adopted email as it became mainstream\u2026 but the majority of today\u2019s graduates who enter university in their late teens will probably only ever have known fast internet, and will have grown up with a multitude of social and communication channels. So their expectations of how we communicate with them both now and in future may be very different to what we\u2019ve known and had success with as a sector to date, and how we build relationships with them will need to adapt as a result &#8211; as will the communications channels we use to do so.\u201d An online community fits this bill like a glove.<\/p>\n<p>Tom\u2019s assertion is backed by the whitepaper <a href=\"https:\/\/us.nttdata.com\/en\/-\/media\/assets\/white-paper\/apps-dbc-mind-the-gap-white-paper.pdf\">Mind the Gap: Communicating Through the Ages<\/a> from NTT Data. The differences are made very clear in the guidance offered.<\/p>\n<p>\u2018Generation Xers grew up with email communication, and despite the general complaint of \u201cemail rules my life,\u201d they can\u2019t live without it. Email remains the most prevalent communication medium for this generation.\u2019<\/p>\n<p>\u2018Given their comfort with and proclivity for technology, communication with millennials (generation Y) should utilize technology as much as possible. Text, instant messenger, online communities and mobile phone app technology all align with the Generation Y interest in instant communication.\u2019<\/p>\n<p>\u2018Communication with generation Z should leverage their comfort with multitasking by focusing on multiple platforms, short snippets versus paragraphs (so-called \u201csnackable\u201d content) and visually stimulating content.\u2019<\/p>\n<p>Use guidance like the whitepaper above to ensure that you are using the best channels to communicate with your different alumni, and tailor your communications accordingly.<\/p>\n<p>Whether it is an<a href=\"https:\/\/www.aluminati.net\/alumni-management-platform\/\"> alumni management platform<\/a> for your corporate entity, or an <a href=\"https:\/\/www.aluminati.net\/aluminate-for-education\/\">alumni engagement software<\/a> for your educational institution&#8230;<\/p>\n<h3><strong>Find our how Aluminate can help your Alumni online community.<\/strong><\/h3>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dbe2ea;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>I hope that this has been a useful read, do get in touch if you have any questions or suggestions. If you would like to find out how we can help improve alumni engagement <a href=\"https:\/\/www.aluminati.net\/contact\/\">please get in touch.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":8381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[18,28,48],"tags":[],"class_list":["post-8007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aluminate","category-blog-news","category-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Online community engagement ideas for alumni -<\/title>\n<meta name=\"description\" content=\"Keeping your alumni engaged with an online community has a multitude of benefits to your institution. 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