{"id":8422,"date":"2019-11-01T14:19:09","date_gmt":"2019-11-01T14:19:09","guid":{"rendered":"https:\/\/www.aluminati.net\/?p=8422"},"modified":"2022-09-26T11:04:50","modified_gmt":"2022-09-26T10:04:50","slug":"future-proofing-your-alumni-engagement-project","status":"publish","type":"post","link":"https:\/\/www.aluminati.net\/future-proofing-your-alumni-engagement-project\/","title":{"rendered":"Future-proofing your alumni engagement project"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-8443 alignright\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/11\/Audience-207x300.jpg\" alt=\"Engagment project\" width=\"289\" height=\"419\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/11\/Audience-207x300.jpg 207w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/11\/Audience.jpg 600w\" sizes=\"(max-width: 289px) 100vw, 289px\" \/>Alumni relations is an <a href=\"https:\/\/www.aluminati.net\/the-c-word\/\" target=\"_blank\" rel=\"noopener noreferrer\">ever-changing environment<\/a>. With the number of alumni growing by thousands every year in many organizations, and the world quickly evolving and changing with new technologies and the globalization of careers, there is no way to predict the challenges and opportunities that we will encounter in the near future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When executing a project, we rely on the insights of past initiatives to design and measure impact. We know what went right and wrong. We know what the needs of the users have been, so far. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also know what our internal objectives for the project are, what we hope to gain, and choose a provider and a structure for the project that is compatible with these expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we deploy a project, particularly an engagement one, there are many \u2018forces\u2019 around us that are designing and delivering their own initiatives that will sooner or later collide with ours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can divide these forces into three groups:\u00a0<\/span><\/p>\n<p><b>Internal stakeholders\/factors:\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">University\u2019s senior management and overall strategy.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Faculty and departmental plans and needs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0Students (with evolving priorities and characteristics as expressed in the Student Union strategies and objectives, the National Student Survey (NSS) or other National Surveys, and student societies or activities).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0Fundraising campaign and priorities.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Changing dynamics of teams directly involved with Alumni initiatives: Careers, Alumni. Staff turnover plays an important role here.<\/span><\/li>\n<\/ul>\n<p><b>External stakeholders:\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Our main users, Alumni: They change constantly, moving geographically and professionally in different ways, and their needs change rapidly with the world around them.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-border-color:#3ba584;--awb-border-top:2px;--awb-border-right:2px;--awb-border-bottom:2px;--awb-border-left:2px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><i><span style=\"font-weight: 400;\">Your project environment will look like this. Note that even though the project team around the platform leads decisions for it, big forces fill the surroundings and will have to be included in the project over time in various ways. <\/span><\/i><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" class=\"image-magnify\" class=\"image-scroll\"><img decoding=\"async\" width=\"978\" height=\"898\" title=\"Stakeholders\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/11\/Stakeholders.jpg\" alt class=\"img-responsive wp-image-8425\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/11\/Stakeholders-300x275.jpg 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/11\/Stakeholders-768x705.jpg 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/11\/Stakeholders.jpg 978w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p><b>Logistics:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">University branding: colours, logos, structural templates, and even wording on a site or platforn will also change over time, and these decisions are usually outside of the remit of the central project team.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Technology: new tools, mobile applications, Whatsapp, all these new ways of communicating and connecting are disruptive, in both positive and challenging ways, to your project.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Your platform provider: your product may change over time and feature new options to add to your current offering.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It may look daunting to manage a project that touches so many objectives and stakeholders around your organization, but there are actions to help you manage this challenge.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>Main tips on future-proofing your projects<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Speak to as many stakeholders as possible to gather insights into their objectives and how your project can meet them before deploying (if possible). This is not about building a project group that is large and unmanageable, rather about gathering information and then fitting it into your project as needed. A good format for this is to frame the meeting as an informational interview opportunity and to have a list of set questions to ask to all stakeholders.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A test group of about 50 people should give you enough insights. Make sure to share a survey with all participants that includes questions around user experience, visuals used, and why users are signing-up to the platform or project.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run two innovation sessions for big, outside the box ideas. This should include thinking without budget, capacity, or time restrictions in mind, so you can gain real blue sky thinking insights. Later on, you can manage expectations!<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a timeline and schedule in analysis cycles (at least twice a year). After analyzing the data on your platform, create a template to record desired modifications. This could be changing wording, language, colours or functionality. Keep in mind this may incur extra work, so inform yourself about the process, timelines, limitations and costs of your platform provider.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When choosing a provider for your platform, research the flexibility of the platform to ensure that it can keep up with your evolving needs.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In summary, engagement initiatives, particularly platforms, will evolve over time, making it difficult to predict from the outset exactly what you will need.\u00a0There are ways you can mitigate the impact of required changes. This comes down to two key things: planning and managing expectations for both internal and external stakeholders so they are also willing and able to pivot and evolve as the project grows and develops.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.8399999999999%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:3.8399999999999%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" class=\"image-magnify\" class=\"image-scroll\"><img decoding=\"async\" width=\"1920\" height=\"944\" title=\"bg-section\" src=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/bg-section.png\" alt class=\"img-responsive wp-image-8302\" srcset=\"https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/bg-section-300x148.png 300w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/bg-section-768x378.png 768w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/bg-section-1024x503.png 1024w, https:\/\/www.aluminati.net\/wp-content\/uploads\/2019\/10\/bg-section.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\"><strong>What if you could modify your engagement tool at any time?<\/strong> Find out how Aluminate Community Builder change the landscape of online communities and futureproof your platform. <a href=\"https:\/\/aluminati.webinarninja.com\/live-webinars\/145197\/register\">Sign up<\/a> to our free launch webinar.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":8445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[18,28,48],"tags":[],"class_list":["post-8422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aluminate","category-blog-news","category-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Future-proofing your alumni engagement project - Aluminati Network Group<\/title>\n<meta name=\"description\" content=\"Building an alumni engagement strategy is no easy feat. 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